If I were Sony's head...

[|_emmiwinks]

If I was the head of Sony I would start bombarding the United States with ads heading into the Holiday season targetted to different demographics according to the channel and programming on, playing up casual games and kid friendly games and games that help learning on the kids networks where the parents watch, on the movie channels and premium channels I would almost souly play up the Blu-Ray and movie download features, on music channels I would play up the ability to use it as a music player for your house connected to your computer, on Comedy Central or G4 I would show the most hard core of games I had at the moment.

Sony needs to get all the different demographics interested in the different aspects of their systems. They need to make Soccer moms look at it as a place their kids can play fun games, they need the technophiles to see it as a great multimedia device and they need the hardcore to see it as a great place for games. So far they are only aiming at the gamers.

Also I would continue the HDTV bundle deals they were playing with. Using my already massivly successful Bravia line to push the PS3 into more homes. They now have a Blu-Ray player and an HDTV, you will get Blu-Ray purchases.

I would also do a promotion that people with PS2s that trade them in get a certain number of dollars off their PS3 purchase. This gets them into the PS3 family, and it gets rid of that damned PS2, forcing them to buy and play PS3 games. Furthering my entertainment division.

No seriously, Sony needs to hire me.