This game is teh ebil.
So addicting. The concept is similar to Pokemon where you capture monsters and raise them.
However, I like this one a lot more. You can fuse different/same monsters to make them stronger and can carry the parents abilities. You can also totally mess up your fused monster (been there, done that).
If you like catch-em-all games, I highly recommend this title. Especially if you're buying this for your kid to keep them busy and they won't bother you to buy a new game for a couple of months.