I was just driving home and I heard a commercial on the radio (KNBR, a northern California sports talk radio station): "Go to www.radiofreezone.com and get a free Xbox 360!"
I'm sure there's a catch or five. I hesitate to even go to the site as it'll probably install all sorts of spyware on my computer and ask for my credit card number. But for those desperate for a brand new Xbox 360, check out the site and report back to us on what the catch is:
Note: I'm not encouraging anyone to actually go there, but if you do, let us know what it's about.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick