| Ail said: And the reason they are doing this is simple. It's called Avatar... That and ESPN and Disney are launching 3D channels this coming June...
If you don't believe, go watch Avatar on an Imax and then come back...
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3D at the movie theaters works because it's a one-shot gimmick. You pay the normal price for a ticket, put on those stupid-looking glasses, get awed for two hours, and then go home. It's cheap, convenient, requires no commitment, and offers an experience that you can't get anywhere else - in other words, it's exactly what consumers want.
However, what works at the theaters doesn't translate at all into the living room. Your average person wil pay ten bucks to see a 3D movie, but not several thousand to upgrade their A/V gear for home 3D viewing (and subsequently possessing the "privilege" of having to wear those stupid glasses just to catch the evening news... in 3D!) Home 3D TV viewing is neither cheap, nor convenient, and requiring a complete shift in their TV-watching habits. And while it does offer a new experience, the things that people normally watch on TV (news, reality shows, sitcoms, and such) translate poorly into the 3D format, as opposed to a cinematic glitz-fest like Avatar.
In other words, there's simply no comparison.
"'Casual games' are something the 'Game Industry' invented to explain away the Wii success instead of actually listening or looking at what Nintendo did. There is no 'casual strategy' from Nintendo. 'Accessible strategy', yes, but ‘casual gamers’ is just the 'Game Industry''s polite way of saying what they feel: 'retarded gamers'."
-Sean Malstrom










