Retailer Amazon.com this week price cut Microsoft Corp.'s Xbox 360 Elite Bundle $30 below Sony Corp.'s Playstation 3 to move inventory.

On Mon., the Xbox 360 Elite Winter Bundle held a sale price of $269.99, 10 percent off the $299.99 MSRP.

The bundle includes title LEGO Batman and PURE.

The price cut is likely to move inventory of the Xbox 360 hardware, which has seen slower sales than rivals in recent tallies.

http://news.punchjump.com/article.php?id=9127

http://www.amazon.com/Xbox-Elite-Winter-Batman-Bundle/dp/B002LBGB1S?&camp=211189&linkCode=wsw&tag=httpwwwpuncco-20&creative=373489&link_code=as3

This is a good price I may have to jump in.

I'd rather it just came bundled with gold.

Like how they throw in an opinion why Amazon is having a special deal.

Lol 360 just cant Sell As well At the Same price, MS is just lucky PS3 has been so expensive these last few year

Dell has had this price on and off the 360 and PS3 last month or so.

It has nothing to do with moving inventory.

Dell is selling it for the same price.

Amazon is simply price matching.

True, but they are as free to voice their opinion as you are yours. Where do you live? N.Korea?

Oh, you couldn't or you won't be on this site. 

OT: Probably more likely to match dell.

inb4amazond**kmove

Sony is just lucky MS doesn't cut the price of the 360 to where it actually should be.  The PS3 costs twice as much as the 360 to produce.. so if they are selling for $300 and losing about $30-50 per console, the 360 could easily be sold for $160-175 (the Elite model) and break even or make a small loss per console sold.

Yes I am speculating, but the 360 has always been about 50% cheaper to produce and that percentage won't really change until after the chipsets in the 360 are updated to 45nm/45nm or Valhalla combined.  After that last round of cost reduction the PS3 may come within 33% of production costs towards the last year or 2 of the generation.

So the way I see it, Valhalla will be ready by end of 2009, early 2010, Natal will be out in Fall 2010, and MS will be ready to bundle Natal, cut prices and still break even or lose very little on hardware.  Imagine a $200-250 Elite with Natal bundle end of 2010 and a $99-129 Standard Arcade.  That's my wild prediction for tonight :)  Anyone wanna sig quote me?!

@Nightsurge - once again great post.

Sony is still losing BIG money (-600$$ million) in their games division while microsoft is showering in 300 million in profits.

They could have countered sony's desperate price drop, but there was no need. The xbox 360 has a comfortable lead. Microsoft is obviously saving their advertising and price cuts for the Natal launch next fall.