makingmusic476 said:
Kenryoku_Maxis said:
And...I agree with all of this. I was mearly pointing out that both sides have games that sell well and do poorly based on market saturation. And as I said in another post, Final Fantasy is an established franchise which sells well because of prolongued market exposure (aka, long-term marketing and installed fanbase). Many of the games you're citing that did 'poorly' in Japan don't have this installed fanbase. Japan doesn't have 3 million people waiting for the next Grand Theft Auto, God of War or Fallout title. If the companies who make these titles want them to do good, they need to prepare to do some long term saturation of the Japanese market with some heavy advertising. As Square did with Final Fantasy already and Nintendo did with Pokemon when it first came out in the west.
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I wouldn't say market saturation has much to do with it. Yeah, market saturation ensures a game's success, but the lack of market saturation doesn't inhibit a game's success. Games like Monster Hunter became a phomenon in Japan in just a few years. Same goes for Call of Duty in North America. New IPs like Devil May Cry garnered decent success in both the East and West as of their first iteration. Japanese games, old and new, don't really struggle in the West unless they are completely devoid of marketing. Western titles, old and new (3D GTA has been around for nine years now), do fine in the West while they struggle in Japan just about every time.
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But you just made all the points yourself to why market saturation is ultimately the goal. For a 'new' IP to be successful, it requires marketing to do well. And for a series to have long-term success, it requires market saturation to gain a fanbase. Which requires continued marketing and hype.
So market saturation has a ton to do with why many of these western games aren't doing well. Same with why some Japanese series aren't doing well, like Dragon Quest or Mana for SquareEnix.
Yes, there's always a few random examples of games that do well without marketing, like Disgaea in America or Metroid Prime in Japan. But in the end, games need to push marketing and saturation to ultimately succeed. Especially with all the barriers of a Japanese fanbase who is overlooking western games.
johnsobas said:
Final Fantasy wasn't even very popular until they gave it a 100 million dollar marketing campaign for FF7, then all kinds of RPGs were selling in the west after that. I kinda wonder if anyone has ever tried something like that in Japan.
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Final Fantasy II and III (US) were mildly popular for their time. They even put a lot of ads in Magazines and gave away free stuff to hype the game. And the SNES FF games did a lot to hype established FF fans for FFVII before the advertising obsession. But yeah, what made Final Fantasy explode to what it is today was that 'unprecedented' ad campaign for FFVII. Which was the most expensive ad campaign for a game up to that time (and quite a time after).