Well that is unquestioningly better than their previous ads! I never knew who they were trying to attract with those ads. These ads are clearly targeted at core gamers, males 15-25.
Question is... is that wise? This continues to pit PS3 directly against 360 for the same small demographic while Nintendo continues to scoop up the rest of the world.
For me personally, I like that these ads give the PS3 a distinct personality, and it seems like a real kick-ass one, but that sure doesn't appeal to me. Then again, I'm not that target market.