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Forums - Sales Discussion - 360 2008 price cut vs PS3 2009 price cut/Slim effect

This is very late, but here's the update for the week ended Dec 19.

1) As everyone knows, PS3 worldwide sales exceeded 1 million units this week according to VGC and outsold the XB360 by nearly 344k. In terms of comparing this year to last year, this year's gap reduction almost exactly matches the gap increase from last year.

WEEK ENDED SEPT 5/6 TO DEC 19/20 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3) for the period
2008 360: 5,536,916 PS3: 3,739,025 360: 1,797,891
2009 PS3: 6,739,473 360: 4,303,837 PS3: 2,435,636
Lead PS3: 1,202,557 360: 564,812 PS3: 637,745 (net 2008 + 2009 change)

 

WEEK ENDED DEC 19/20 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3) for the week
2008 360: 872,493 PS3: 533,442 360: 339,051
2009 PS3: 1,002,735 360: 658,860 PS3: 343,875
Lead PS3: 130,242 360: 125,418 PS3: 4,824 (net 2008 + 2009 change)


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Oh, well it didn't make the million after all. The PS3 still ended up with a better number than it started with when this thiread started in the effect comparison coulmn and we have another week over 900k.



 Go Team Venture! I still don't get the Wii, PS Move,  and Kinect.

Christmas week update:

1) As noted by Sigma, VGC scaled back their numbers for PS3 a bit last week so it didn't quite hit 1 million.

2) On the other hand, PS3 had another 900k+ week.

3) 360 sold better for the week this year than last year.

4) The above two notes are apparently the result of Christmas week being one day longer this year than last year, but both numbers are still surprisingly high to me.

WEEK ENDED SEPT 5/6 TO DEC 26/27 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3) for the period
2008 360: 6,266,389 PS3: 4,225,227 360: 2,041,162
2009 PS3: 7,656,188 360: 5,088,987 PS3: 2,567,201
Lead PS3: 1,389,799 360: 863,760 PS3: 526,039 (net 2008+2009 change)

 

WEEK ENDED DEC 26/27 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3) for the week
2008 360: 729,473 PS3: 485,337 360: 244,136
2009 PS3: 944,425 360: 754,755 PS3: 189,670
Lead PS3: 214,952 360: 269,418 360: 54,466 (net 2008+2009 change)


New Year's week update:

1) This will be that last of my weekly updates in this thread since the initial cut effects and the holidays are now over.  However, I intend to do a monthly update to the "period" charts on the last week of each month.  I'll do this until the end of August which will cover 1 year for each of the cut and at that point the "net 2008+2009 change" will be the actual gap change for the full two years.

2) PS3 wins in all categories this week as PS3 2009 > 360 2008 and PS3 2008 > 360 2009.   There's a reason for this, however.  Sales in Americas (360's strength) collapse after Christmas week, but New Years sales are still part of the holidays in Japan and Others where 360 support is weak to horrible.  The effect last year, when 360 sales dominated the holidays, meant that 360 and PS3 sales were almost equal for the week.  The effect this year, when PS3 sales dominated the holidays, resulted in a huge imbalance in PS3's favour for the week (nearly 200k units).

3) Now that the holidays and the weekly updates are over, it's approrpriate to summarize things a bit.  Clearly the PS3 price cut is the "winner" against the 360 cut.  Not only did the PS3's cut wipe out the gap increase from last year, but there has been a further gap reduction of 515k.

WEEK ENDED SEPT 5/6 TO JAN 2/3 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3 for the period
2008 360: 6,648,863 PS3: 4,584,232 360: 2,064,631
2009 PS3: 8,137,775 360: 5,557,636 PS3: 2,580,139
Lead PS3: 1,488,912 360: 973,404 PS3: 515,508 (net 2008+2009 change)

 

WEEK ENDED JAN 2/3 (WORLD) Price-reduced console sales Other console sales Gap increase (360) or decrease (PS3) for the week
2008 360: 382,474 PS3: 359,005 360: 23,469
2009 PS3: 514,801 360: 319,242 PS3: 195,559
Lead PS3: 132,327 PS3: 39,763 PS3: 172,090 (net 2008+2009)