More info. EA's actually trying to revitalize the Medal of Honor Franchise (because they want their piece of cake in the FPS market)
Electronic Arts has been quiet about the
Medal of Honor franchise for a while, allowing
Call of Duty to remain the leader in that genre of the shooter. That's going to change soon, however. On an investor call today, EA Games label head Frank Gibeau teased a "revitalization" of
Medal of Honor to be revealed soon. No other details were revealed about this new take on
Medal of Honor.
Gibeau said the company's approach to Need For Speed kicks off a new initiative to "revitalize blockbusters" experiencing creative stagnation. EA considers the Need For Speed experiment a success and will extend the concept not only to Medal of Honor, but other "core IPs" from EA.
http://g4tv.com/thefeed/blog/post/700564/Medal-Of-Honor-Revitalization-To-Be-Unveiled-Soon-.html
And they're not quite happy with the Wii but they want to partner Nintendo .... because they want more beats from Nintendo (1st party software drive other games sales....... I guess)
"To be honest, the Wii platform has a been a little weaker than we had certainly anticipated and there's no lack of frustration to be doing that at precisely the time where we have the strongest third party share. We're reaching out to Nintendo to find ways to partner to push third-party software harder. I frankly think they [Nintendo] need more beats in the year than what they get out of a first party slate to be able to have the Wii software platform perform as well as they would like. Wii is where we're missing it. I really do think that the opportunity exists to find different ways to partner with the first party [Nintendo] in this case to help establish in the minds of the consumer legitimacy of some of these other brands when they're going out multi-platform because very, very few multi-platform titles are succeeding on the Wii so far. Collectively, Electronic Arts and Nintendo need to tackle that." - EA CEO John Riccitiello
http://gameinformer.com/b/news/archive/2009/11/09/Donald-Mustard-Interview.aspx