At the Q&A session of their Q2 financial report conference:

http://www.irwebcasting.com/071025/06/dba7951dbb/index.html

Press Q7 on the side menu if you want to listen to it.

I wrote a rough transcript of the question and the answer, notice that this is real time translation so the language is a bit weird at times.

Q: At present you're expecting to sell 11 million units [PS3's during the fiscal year] [...] there's data from the US market which seems to be rather severe, and I believe that you're aware of that. But you do still believe that, and you're confident that you're going to be selling 11 million. What are the reasons for this?

A: Basically I think we all give the same reasons. One is the software and another is by reducing the price. This was first done in Europe. When you compare the sales before and after the price reduction there is a difference of maybe 4 to 5 fold. We don't know how long this sudden increase will continue but the reaction for the price reduction is very positive. As we move towards the end of the term, we will have maybe 200 or so titles. We now have about 100 titles. [...]  These two factors would probably lead to the unit sales number that we have given you.

if

MGS4, Gt5, FF XIII, KZ 2 ALL RELEASE before March 08 (but that aint happening...lol)

then YES it's possible

4-5x?

And how many of them were the discontinued 60GB unit which "nobody wants"?

60%? 80%?

Maybe they mean sales increased 4-5x to retailers? They probably had to ship a lot of 40 GB units, so that could explain it and not be a lie (although misleading since the question was apparently referring to NPD data).

That still leaves the "would probably lead to the unit sales number that we have given you" part though...

Wow ,4 or 5 times is really a great increase .The sales will go down later ,but if they can stabilize in double the prior numbers it would be great .

Wow ,4 or 5 times is really a great increase .The sales will go down later ,but if they can stabilize in double the prior numbers it would be great .

Do you really think sales to customers increased 4-5 times? What evidence do we have for that? The most optimistic number I've seen was a 178% sales increase for UK.

I'm still scratching my head reading that transcript. The shell game accounting they are playing with the PS3 makes my head spin.