Samus Aran said:
Runescape charges €7.5 a month lol. Didn't see that one coming now did you? :P
And I know runescape didn't get popular just by it's "bad looks", Jagex has great humor and if you're a fan of monty python then I advice you to do all the quests in runescape as they make a lot of jokes about it.
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It's an impressive price they get away with, but still low for a subscription based MMO. Other subscription games are just more expensive, and F2P + bonus games will have pretty expensive 'bonuses' you can buy. Really there are single items costing more than that monthly fee.
I'd say Runescape had a 'right place, right time' type of success, which they used to their advantage and kept hold of very well. And with that line of thought, you could be right that it may be profitable for them to keep on the same engine just so their existing users are moving to something familiar. Whether most of them accept the lack of graphic update we'll see in the future.