a quick wiki and....
"In September of 2005, former DirecTV executive Neal Tiles[9] had replaced G4 founder Charles Hirschhorn as the channel's CEO. Also reported was a managerial decision to decrease G4's emphasis on video game coverage, in favor of a shift toward a male general interest programming format. Its website address in lieu of the slogan "Videogame TV" was introduced and gradually replaced the existing logo over the next few months. Variety.com reported, "Now, under the aegis of Comcast and new president Neal Tiles, G4 is evolving into a lifestyle channel, peppered with videogame culture, as opposed to wall-to-wall games." "We're going through a change. Guys like to play games, but not necessarily watch a bunch of shows with games on the screen," Tiles says. "So what we're doing now is expanding G4 from a network solely defined by videogames to one inspired by them."[10] In addition to its programming, G4, along with Earth911 recently launched an electronic waste recycling campaign called Gcycle.[11]"