Sony is a company that prefers to take a profit-driven perspective, and a long one at that. That's why the PS3 took a while to get down to 1/2 price, until Sony could have it made for cheaper, but they did it, and neither nintendo nor microsoft has been able to cut their console prices in half yet.
That is why, they are content with keeping the price of the PSPgo higher than ideal, and I see no reason why it won't be lowered to something that would make it a big item. Sony has just TOO MUCH money to make from this, they don't need to give retailers or distributers a cut from the price of games, or pay for packaging or shipping either. So they will be able to make the software sell for a cheaper price.
Pachter himself said that the PSPgo will be $200 by XMAS or mid 2010 at the latest which should appease a lot of the complaints. A cheaper system that doesn't have EVERYTHING perfect will still be popular look at the 360 with its record of failure. The PSN is just getting started on offering games online, the library will only grow from here. So, this is going to be a easy way for Sony to make come $$$$$ and they really won't have to have a lot of marketing above and beyond what they have for the PSP either.










