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Forums - Sony - New Playstation ads aren't real Playstation ads

http://kotaku.com/5372454/offending-playstation-3-ads-arent-playstation-3-ads

"Man. Remember those PlayStation 3 print ads created by Chilean design agency BBDO Chile? Remember how questionable they were, somewhere between tasteless and bewildering? Well, turns out they weren't actually PlayStation 3 ads, according to Sony.

Sony Computer Entertainment America says the pair of Chilean promos were "totally fake." And so does the president of BBDO Chile, who said in a statement that the spots, one featuring Nazi imagery and the other a heart transplant from Joan of Arc, were "never approved" by Sony. Oh, and he has a public apology to go along with it.

This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.


Cristián Lehuedé B.
Presidente Ejecutivo
BBDO Chile

Apology accepted! After the PlayStation thumb dick ad from last year, we can understand how BBDO Chile might think that all bets are off."

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I wonder how long this will be referenced as a bad Sony marketing campaign :P



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They jumped the gun once again!



Vanversive said:
They jumped the gun once again!

Oh well, the ruffled feathers were fun to watch.

Though with some of the real ads Sony has done in the past, I suppose you can't blame people for jumping the gun, lol.



Kind of knew since Sony wanted to change the Logo of PlayStation.



Battlefield Bad Company 2 > Modern Warfare 2

Well, I guess that's a good thing. I thought sony was going back the abstract style of commercial again.



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NicholasCage said:
Kind of knew since Sony wanted to change the Logo of PlayStation.


Same Here. I was still wondering why they weren't using the new logo.



This is the true definition of owning.