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Forums - Gaming - EA Talks about Japanese market and new generation

alfredofroylan on 27 August 2009

Rich Hilleman is the chief creative of EA and talked about these topics in a spech. Well EA isn't the most recognized company in Japan, but seems like they're more interested in Korea.

He noted how there are 28,000 Internet game rooms in South Korea where gamers pay by the hour and the establishments make their money on sales of soda and Doritos. About half of the country’s 48 million people are game players, with tastes ranging from hardcore online games like Starcraft to fashion games for girls.

“If I want to go to see the past of gaming, I go to Japan,” he said. “If I want to see the future, I go to Korea.”

And bout consoles, probably they don't expect a change soon.

Are the consoles in decline? Hilleman acknowledged it has been a struggle for the past two years. He said that Sony and Microsoft nearly expired crossing the finish line as they launched their consoles and probably don’t want to launch new ones anytime soon.

“I expected we’ll see a PlayStation 3.5 before we see a PlayStation 4 and an Xbox 560 before we see an Xbox 720,” he said. “The biggest shift is how fast packaged goods games are changing and going away.”

He noted that with the iPhone, Nintendo DS, and PlayStation Portable, mobile game platforms now outnumber console platforms by two to one. Fortunately, it doesn’t take nearly as many people to make games for these platforms. It takes maybe 30 people to make a Wii game, and just a handful (or one) to make an iPhone game.

http://games.venturebeat.com/2009/08/26/eas-chief-creative-officer-describes-game-industrys-re-engineering/



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haxxiy on 27 August 2009

Xbox 560? Fail math.



 

 

 

 

 

Aion on 27 August 2009

“If I want to go to see the past of gaming, I go to Japan,” he said. “If I want to see the future, I go to Korea.”
I highly agree with this post.

Otherwise the Japan game market is so different.



 

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Mr Khan on 27 August 2009

See, i think that Microsoft and Sony will have to move sooner than they would have liked to, because they need to establish their motion control solutions, and they simply won't take off under their current plans.

 

The future of games being in Korea has a lot to do with infrastructure. A lot of what the Koreans do is currently impossible to do virtually anywhere else, the closest country to South Korea in terms of infrastructure is Japan.



Monster Hunter: pissing me off since 2010.

NJ5 on 27 August 2009
Mr Khan said:

See, i think that Microsoft and Sony will have to move sooner than they would have liked to, because they need to establish their motion control solutions, and they simply won't take off under their current plans.

 

The future of games being in Korea has a lot to do with infrastructure. A lot of what the Koreans do is currently impossible to do virtually anywhere else, the closest country to South Korea in terms of infrastructure is Japan.

What do you mean? Lots of European countries have broadband everywhere.

 



My Mario Kart Wii friend code: 2707-1866-0957

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Mr Khan on 27 August 2009
NJ5 said:
Mr Khan said:

See, i think that Microsoft and Sony will have to move sooner than they would have liked to, because they need to establish their motion control solutions, and they simply won't take off under their current plans.

 

The future of games being in Korea has a lot to do with infrastructure. A lot of what the Koreans do is currently impossible to do virtually anywhere else, the closest country to South Korea in terms of infrastructure is Japan.

What do you mean? Lots of European countries have broadband everywhere.

 

Like South Korea, though? Universal WiBro?



Monster Hunter: pissing me off since 2010.

NJ5 on 27 August 2009
Mr Khan said:
NJ5 said:
Mr Khan said:

See, i think that Microsoft and Sony will have to move sooner than they would have liked to, because they need to establish their motion control solutions, and they simply won't take off under their current plans.

 

The future of games being in Korea has a lot to do with infrastructure. A lot of what the Koreans do is currently impossible to do virtually anywhere else, the closest country to South Korea in terms of infrastructure is Japan.

What do you mean? Lots of European countries have broadband everywhere.

 

Like South Korea, though? Universal WiBro?

Not yet (LTE is better and will start being deployed probably in 2010), but does that really matter for gaming? I mean, mobile broadband is nice but not necessary for gaming unless you're talking about portable gaming.

 



My Mario Kart Wii friend code: 2707-1866-0957

Demotruk on 27 August 2009

Edit: accidental post...

 

(I'm surprised this forum accepts empty posts)



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

Demotruk on 27 August 2009

Only Sweden and Switzerland in Europe I think have broadband networks that compare to S. Korea.



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

johnsobas on 27 August 2009

lol, if the future of gaming is pirating every game, movie, and piece of name brand clothes then yea the future is Korea. Sorry but Korea is not gonna be targeted until the Koreans show they will put up the money to pay for games. Why do you think consoles launch in Japan first and Korea is one of the last. Japan will pay top dollar, sometimes they will pay as much for a DS game as US does for PS3/360 games, that's why it's a big target. For example FF4 on DS retailed for just short of 7000 yen, or 75$. Meanwhile in Korea people are paying $1 per hour to play at pc bangs, good for them.



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X