It might be happening all the time in the US etc. but here in Belgium you don't see gameing related ads often on TV (besided Wii/DS, a big release and the holiday season). But I just saw a PS3 commercial during Lost. It showed the new PS3 logo (was straneg to see now that I'm used to the Spiderman font), the things it could do. It also said the slim and a price cut was coming on september first.
It really seems SCEE is stepping up the marketing, jsut like in the PS2 days.








