Sony Set To Slash Prices Bravia TVs & Playstation Consoles
( just another story about ps3 pricecut)
In a desperate move to shift stock Sony is set to slash the price of Sony Bravia TV’s, Blu ray players and their Sony Playstation consoles according to a senior executive inside a major retail partner of Sony. The move could spark a retail war said one observer.
The news that Sony is set to slash prices has already leaked out to their competitors, with Mark Leathan the marketing manager of Samsung's consumer electronics division confirming that they have also been told that Sony is set to make savage price cuts.
"We are aware that Sony is looking to slash prices as we talk to the same retailers however we are not worried as we intend to launch extensive marketing activities going into the peak Xmas New Year period. We also have several new products coming that will excite the market".
According to Samsung, this is a desperation act that from Sony, an effort to stay competitive with their rivals' less expensive hardware.
full story :
http://www.smarthouse.com.au/TVs_And_Large_Display/Industry/T9R5R7S5
