Would higher prices hurt sales of a game though, which might lower the fanbase and the overall profit of the series? Or will games sell the same regardless because of how popular it is. Only case I have expierence with is Zelda: Majoras Mask, It was 100$ because you needed to buy the N64 expansion cartridge ram which a lot of my friends who loved OOT didn't buy since it was so much. The sales of Majoras Mask are also ~4 million less then OOT despite being a sequel to one of the biggest Zelda in the franchise.

The more the prices keep raising, the more pirating we will see. and less and less people will purchase the games. How this is a smart move is beyond me. If anything they should reduce the price a little bit.

35£ for professor layton? That is sick.

I feel your pain... RRP for Modern Warfare 2 in Australia is $119.95 AUD which roughly translate to $100 US dollars... Professor Layton is $69.95 RRP here which is $59 US...

This is nonsense only hiking the price in the uk.
You can't say its because the pound is suddenly weak and exchange rates because if that was true then games in the US would have had a hike when they lead the worldwide recession.

When the dollar fell did prices go up?
No.
When the euro was worthless did the prices suddenly go up like this? no.
Have the prices dropped in europe now its doing better?
no.

This is rip-off britain plain and simple.
They are doing it here because they can and using flimsy excuses as to why.

Activision announced the price hike and blamed it on the weak pound when the pound was at its highest for over a year against the euro so its just bull.

This wouldn't happen in other countries especially when the markets are as big as ours.
So this far into the credit crunch when things are slowly getting better its time to up the prices because of the getting better economy?

This is money grubbing.

When it comes to gaming, Britain/Europe always gets the short end of the stick for some reason. :(

People need to realize something, that the GBP has substan. decreased in value in recent years, so when converted to USD the game prices were actually less than the price of US games in USD. Japan well they pay a premium for everything.

^rip-off Britain.

It's because they can get away with it.

Currency fluctuations. We Canadians are used to price changes like these. If it's only happening to the most popular games, just be glad it isn't happening to the rest of them.