GREENBELT, MD, USA – July 21, 2009 – Scaleform® Corporation (Scaleform), the worldwide leader in interactive entertainment middleware and user interface (UI) engines for video games, today announced that they have signed a master license agreement with Microsoft Game Studios (MGS), enabling MGS's first-party developers to utilize Scaleform GFx™ for UI development across multiple platforms.
"We have been following GFx's development for the last two years, using it on selected properties and working with Scaleform on feature enhancements," said Jason Mangold, business manager at Microsoft Game Studios. "We have been impressed with the rapid internal adoption and are excited to take the next step in our business relationship, making it easier for MGS and our first-party developers to choose Scaleform."
Scaleform GFx delivers a proven and familiar artist-driven Adobe® Flash® solution with unmatched return on investment for developers and publishers by combining cutting-edge hardware accelerated Flash rendering with Adobe Creative Suite®'s award-winning image, vector and video motion graphics software tool chain. Speeding up development workflow and assembly of high-performance UI elements, GFx enables artists and designers to create powerful and immersive user interface environments with optimized performance.
"We have worked closely with several Microsoft teams, including Lionhead, Rare, Ensemble and now Ruffian Games, developers of the highly anticipated Crackdown 2, to develop the Scaleform product line to a level that makes it attractive for the majority of their studios," said Brendan Iribe, president and CEO of Scaleform. "Microsoft was an early Scaleform customer; with this new master agreement we have streamlined the process for their teams to fully embrace GFx as the recommended user interface solution."
About Scaleform
Scaleform Corporation revolutionizes the interaction between humans and media with its industry leading Flash-based UI design environment for video games. Enabling a new way of crafting media, Scaleform functions as an extension of its clients' teams, enhancing and streamlining the development process with technical ingenuity and accelerated workflow while lowering risk. The company's flagship solution, Scaleform GFx, is fast becoming ubiquitous in UI design, driving over 400 titles worldwide across multiple platforms, and is integrated with leading game engines for rapid, artist-driven Flash UI and casual game development on PC and console systems. www.scaleform.com
