What if by adding adds onto live makes it free? or cut down the price from 50 down to $20 dollars a year for gold live members..

I can't go wrong with that.

Ads are apparently what is making Last.fm free for Gold members and 3 hours a month for Silver:

http://www.joystiq.com/2009/06/30/last-fm-on-xbl-free-to-gold-subscribers-3-hours-per-month-for/

Last.fm on XBL: free to gold subscribers, 3 hours per month for others

by Kevin Kelly { Jun 30th 2009 at 7:45PM }

Microsoft announced at their E3 keynote last month that Last.fm would be coming to Xbox Live. We're working on an interview with key players at both Last.fm and Microsoft to bring you more details about the collaboration soon. However, we can share one tidbit: today we spoke with Christina DeRosa, a general manager for XBL, and she let us know who the service will be available to.

"Silver users will be able access what we're considering a trial period of three hours a month, which comes with video advertising. Gold users will have unlimited ad-supported access, so they can use it 24 hours a day. There will also be a premium offering on a subscription basis from Last.fm, that will be commercial free and will also have more sophisticated personalization features, like Loved Tracks."

Last.fm's subscription prices are currently $3.00 US (€3 EU or £3 GBP) per month, so you'll have to shell out an additional $36 a year if you want to avoid the ads and have full access to their service. You'll also need a Last.fm account, in case you haven't set one up already. Luckily, that part is free.

It should be for silver users only.

how about you just make xbox live online play free for everyone and you have an option to pay a small fee so you don't get the ads.

I agree, just make me play with my friends for free and you can take all the space you want, what do I care.

with: Movie ads, Espn up to date news, Cars ads, Mcdonald ads, Burger king ads, Gatorade ads, Nike, etc  

I think that can cover my yearly fee alone..

Well the whole dashboard besides "My games" is an ad so I probably wont notice it.

Silvers only seems reasonable enough.

I don't pay $50 a year to stare at ads. If this is true I will be extremely annoyed.

1) There are already ads, even for Gold members.
2) The 360 dashboard pre-NXE had ads just like those, even for Gold members.

I'm not saying I like/want ads, but what exactly has changed here?

And actually I wouldn't mind the ESPN news ticker running along the bottom of the screen.

Took a whole 30 seconds to shut down my Duplicate thread....

i don't like ads at all for free things neither for for a paid service.