Music videos. You can make your own playlists.
It's kind of neat although like I said their collection has quite some gaps, but maybe it will get better.
Ads are pretty unobtrusive so it can be a good alternative to regular music channels (due to lacking the constant regular ads and stupid shows).
They have to do something about screen ratio though, 4:3 videos are fine on a widescreen TV, widescreen ones are letterboxed into 4:3.










