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Forums - Sony - Sony had 'no choice' but to include Blu-ray in PS3

joeorc said:
tuoyo said:
joeorc said:

"They were so arrogant they thought the playstation brand was super mighty and people would buy the PS3 in huge numbers no matter what price it retailed for."

and you know what that was just PR...what did you want them to say.....do not buy our product because it's expensive....?

because someone in the PR department make's a statement like that people tend to think it's an insult..god if that was the case people would have no backbone at all.

o'l come on to think the share holder's did not know that Sony was investing in blu-ray since 1997, and that somehow they just sprung "blu-ray " on them and that the share holder's did not know that the PS3 was going to contain Blu-Ray from the get go..since Blu-ray was already on the Market since 2003. come on man that is reaching. no matter what you still loose the money..for instance you can have a production plant build as much product as you want an toss it in the bottom of the lake..it still does not matter it's still lost, the only thing you can do it recoup the loss, to say Sony would not be obligated to those share holder's to recoup those losses as fast as they can. would be worse than not doing anything at all. I love how people continue to blame the price hike on blu-ray based on people's guess on how much blu-ray increased the cost of the PS3. no one know's what it cost's sony to make a ps3 but sony and guess what they are not telling.

so you can continue to blame Blu-Ray as for the sole reason for the price increase of the PS3 but it does not mean your right.

and it does not mean Sony had a choice to not put blu-ray in , you may not like it but they had to do what they had to do.you can say what you want it does not mean your 100% right.

 

 

When I wrote the part you have quoted I did not even say it in reference to what any person said.  I was stating my view on the reason for releasing a $600 console as a follow up to the most successful console of all time. 

And I think you are seriously mistaking on the role shareholders play.  There is absolutely no way on earth that shareholders could have had any say on whether PS3 included blu ray.  That is like suggesting Nintendo shareholders could have voted against wii remote as opposed to regular controller.  Those things are for management.  They are not decisions of shareholders. 

As for these losses you keep refering to I don't get it.  Sony spent money on R&D for blu ray.  That does not somehow equate to having to include it in PS3.  What if there was no PS3?  Or what of the other members of the blu ray group that don't have consoles.  Didn't they also spend money on R&D?  Did they lose that money because they don't have a console to release with a blu ray drive?

come on man that's like saying that shareholder's do not have a say on the board of director's..which they do look at what happend to GM share holder's do have quite a bit of say the share holder put their faith in management. shareholder's can vote on thing's if they deem so because if they do have share's then can sure as hell vote.

look i am not saying your opinion is not VALID for "YOU"

i am saying if such corperation makes a long term investment into a technology the share holder's who may have share's could indeed pressure sony to pull the plug...the BDA all spent money to advance the technology. as a example Sharp invested into Blue laser Diode's to further bring down the cost per diode. you cannot say that if you spent all that money in development to just at the last min. stop production and pull the plug without some valid reason. these are made well in advance Sony made the choice good or bad. the production line's for Blu-Ray were already built. telling the share holder's that sorry were not even going to try to recoup those losses. is BS.

you keep saying their choice was they could have left it out of the PS3..when dis SONY start production of the PS3 exactly when was the proto type built. how many design's did the ps3 go through. it's not something you can say but..but the ps2 was $299.00 and yea the ps2 did not have a processor like the Cell, it did not use an advanced EIB like the PS3..SONY releases a $500.00 an $600.00 playstation 3 at launch..do you think sony thought their market share was going to be anything like the ps2's market share right off the bat.barring PR speak...come on

there was no way.Sony had too because HD DVD was released to bite into the sale of Blu-Ray not because Microsoft wanted to back HD DVD because they wanted to slow the adoption of Blu-Ray down.

11 to 1 you think those 11 companies are going to let the 1 company keep production of HD DVD optical drives and let all their investment go to waste? that's the point. sit still and let the investment go to waste, or use it. they already spent the share holder's money it would be a crime not to try to get that investment back.

Shareholders can vote to remove a director but bear in mind many directors would be executive directors with fixed term contracts so you would need to pay them significant compensation to get rid of them.  Non-executives you can get rid of cheaply.  But we are talking about a huge corporation here with tons of shareholders.  Shareholders are not going to call a members meeting, get over 50% vote to remove the whole board of directors because they want to release a $600 console with blu ray built in.  There is no way that is going to happen in the real world.  But aside from removing the board there is absolutely no other say they can have in the matter.  As I said before what specs the console has a decision for management.  If the board decided they want to release a console which has I hate blacks or I hate gays or I hate Jews printed on it then the shareholders may take this extreme step to remove the board but they are certainly not going to do so because they don't like the proposed price of a console or the optical drive it has.

As for the rest of your post you strongly believe what you believe but I am seriously suprised to think that there could be someone who thinks Sony would not have released a cheap PS3 without blu ray if not for HD DVD. 



Biggest Pikmin Fan on VGChartz I was chosen by default due to voting irregularities

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rafichamp said:

 Global PlayStation chief Kazuo Hirai has claimed that Sony was left with ‘no other choice’ than to outfit the PlayStation 3 with Blu-ray functionality.

Speaking to The Guardian at E3 last week, Hirai stated, “Purely from a gaming standpoint there was no other choice for us,” adding, “Why? The capacity of the disc. Last year’s Metal Gear Solid 4 was pushing 50GB as it was. If it was on DVD it would have been a 6 disc set.”

Unsurprisingly, the executive dismissed the possibility of having multiple discs, describing it as ‘hugely inconvenient’ for punters: “The packaging and cost would have been prohibitive and it would have been hugely inconvenient to consumers,” he explained.

“So from a gaming standpoint there was really no choice if you wanted a high definition gaming experience.”

Article Link-------> http://www.psu.com/Hirai--Sony-had-no-choice-but-to-include-Blu-ray-in-PS3-News--a007529-p0.php

Tell me what you guys think. In your opinion, was adding the Blu-Ray drive smart?


Well he's a liar.

MGS4 did not fill a 50GB bluray, it was around 30GB of data. Of which many GB was wasted on umcompressed audio. They could easily have used lossless compression with no sideffects or audio deterioration and it fit on a 25GB bluray.



International Douche said:
rafichamp said:

 Global PlayStation chief Kazuo Hirai has claimed that Sony was left with ‘no other choice’ than to outfit the PlayStation 3 with Blu-ray functionality.

Speaking to The Guardian at E3 last week, Hirai stated, “Purely from a gaming standpoint there was no other choice for us,” adding, “Why? The capacity of the disc. Last year’s Metal Gear Solid 4 was pushing 50GB as it was. If it was on DVD it would have been a 6 disc set.”

Unsurprisingly, the executive dismissed the possibility of having multiple discs, describing it as ‘hugely inconvenient’ for punters: “The packaging and cost would have been prohibitive and it would have been hugely inconvenient to consumers,” he explained.

“So from a gaming standpoint there was really no choice if you wanted a high definition gaming experience.”

Article Link-------> http://www.psu.com/Hirai--Sony-had-no-choice-but-to-include-Blu-ray-in-PS3-News--a007529-p0.php

Tell me what you guys think. In your opinion, was adding the Blu-Ray drive smart?


Well he's a liar.

MGS4 did not fill a 50GB bluray, it was around 30GB of data. Of which many GB was wasted on umcompressed audio. They could easily have used lossless compression with no sideffects or audio deterioration and it fit on a 25GB bluray.

Yeah, they seemed to imply they filled 50GB up, and Hirai probably assumed as much from those quotes, but in reality, the BD shows they didn't. I suppose they could have meant that they filled up a single layer, for the first time, but I honestly don't really remember all the quotes about filling up the BD.

 

Additionally, as you mentioned, there's uncompressed audio, which, while nice, can be compressed for massive space savings, and AFAIK, they also put lots of data (textures and such) on the disc multiple times, to decrease loading times. I wouldn't be surprised if there was dummy data as well (ie, a whole lot of 0s written, just to manipulate data location on a disc) as that is a common practise to speed loading when you've got more space than you use.

 

Either way, putting the BD-ROM drive in the PS3 wasn't for gaming reasons. It's nice for gaming, with bigger textures, uncompressed (or lossless) audio, and no disc swapping, but it wasn't put in for gaming reasons. DVD is still very adequate for gaming. Putting the BD drive in may have been a good move on Sony's part for the company as a whole,  but it was a terrible decision for their gaming division. The BD drive was one of the largest reasons, if not the largest reason itself, for the PS3 costing a silly-high amount at launch ($699 Canadian, IIRC). The price was the main reason (though not the only one) that Sony dropped from first to third in sales. Had they gone with a standard DVD drive, things may have turned out much different, if they could have shaved a few hundred dollars off the MSRP.

 

That being said, I'm quite happy they did put a BD-Drive in, my PS3 has been funtioning in that capacity remarkably well, and I now have a library of just over 50 BD movies. That and knowing they can shove gigantic-ass textures on a disc is always nice. :) Unfortunately, what is good for gamers and good for games is not always what is profitable, or good for the company.



I think that Sony's statements on this are simply an attempt to justify their failed business case. If they had it to do over again, I think they would look very hard at whether the expensive BR drive hindered their ability to dominate this generation as they had hoped. Most games could be done on 1-2 DVD disks, so it's really a moot point. Sure, MGS4 is the exception, but it's more of a Hollywood movie than a game. It's this generation's Dragon's Lair. To those who are talking about the great sound on BR compared to DVD, I think you're fooling yourselves. Audio technology is already to the point where the human ear cannot distinguish from compressed and uncompressed audio. Do you hate watching BR movies on your PS3 because they're compressed and not pure, true, uncompressed video? It's ridiculous logic.



Hardware is only a means to enjoy great games!

volrath50 said:
International Douche said:
rafichamp said:

 Global PlayStation chief Kazuo Hirai has claimed that Sony was left with ‘no other choice’ than to outfit the PlayStation 3 with Blu-ray functionality.

Speaking to The Guardian at E3 last week, Hirai stated, “Purely from a gaming standpoint there was no other choice for us,” adding, “Why? The capacity of the disc. Last year’s Metal Gear Solid 4 was pushing 50GB as it was. If it was on DVD it would have been a 6 disc set.”

Unsurprisingly, the executive dismissed the possibility of having multiple discs, describing it as ‘hugely inconvenient’ for punters: “The packaging and cost would have been prohibitive and it would have been hugely inconvenient to consumers,” he explained.

“So from a gaming standpoint there was really no choice if you wanted a high definition gaming experience.”

Article Link-------> http://www.psu.com/Hirai--Sony-had-no-choice-but-to-include-Blu-ray-in-PS3-News--a007529-p0.php

Tell me what you guys think. In your opinion, was adding the Blu-Ray drive smart?


Well he's a liar.

MGS4 did not fill a 50GB bluray, it was around 30GB of data. Of which many GB was wasted on umcompressed audio. They could easily have used lossless compression with no sideffects or audio deterioration and it fit on a 25GB bluray.

Yeah, they seemed to imply they filled 50GB up, and Hirai probably assumed as much from those quotes, but in reality, the BD shows they didn't. I suppose they could have meant that they filled up a single layer, for the first time, but I honestly don't really remember all the quotes about filling up the BD.

 

Additionally, as you mentioned, there's uncompressed audio, which, while nice, can be compressed for massive space savings, and AFAIK, they also put lots of data (textures and such) on the disc multiple times, to decrease loading times. I wouldn't be surprised if there was dummy data as well (ie, a whole lot of 0s written, just to manipulate data location on a disc) as that is a common practise to speed loading when you've got more space than you use.

 

Either way, putting the BD-ROM drive in the PS3 wasn't for gaming reasons. It's nice for gaming, with bigger textures, uncompressed (or lossless) audio, and no disc swapping, but it wasn't put in for gaming reasons. DVD is still very adequate for gaming. Putting the BD drive in may have been a good move on Sony's part for the company as a whole,  but it was a terrible decision for their gaming division. The BD drive was one of the largest reasons, if not the largest reason itself, for the PS3 costing a silly-high amount at launch ($699 Canadian, IIRC). The price was the main reason (though not the only one) that Sony dropped from first to third in sales. Had they gone with a standard DVD drive, things may have turned out much different, if they could have shaved a few hundred dollars off the MSRP.

 

That being said, I'm quite happy they did put a BD-Drive in, my PS3 has been funtioning in that capacity remarkably well, and I now have a library of just over 50 BD movies. That and knowing they can shove gigantic-ass textures on a disc is always nice. :) Unfortunately, what is good for gamers and good for games is not always what is profitable, or good for the company.

i have seen since the very start people and their "OPINION" on why the PS3 was so expensive and their first "CLAIM" has alway's been Blu-ray..well its not, it is an added expense, but no way near the ammount that the Cell pushed the PS3's cost up. that is what the main cost increase for the PS3 is . think about this for a sec.

if an EXPANSION PCI express card for your PC with a 4 SPE cell processor  card ran $400.00 that's right now. what do you think the cost would be for a full 8 core Cell is worth. alot more than the Blu-ray optical drive in the PS3 as a matter of fact i doubt the cost for Blu-Ray to be put into the PS3 was no way near a loss for Sony. the loss in the cost would mainly be due to the Cell.



I AM BOLO

100% lover "nothing else matter's" after that...

ps:

Proud psOne/2/3/p owner.  I survived Aplcalyps3 and all I got was this lousy Signature.

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I agree with 'joeorc' that the decision to use the cell processor was probably a poor one due to the excessive cost of the processor versus the minimal gain. If Sony had gone with off-the-shelf options like MS, they would've had a much better chance this generation. That being said, the BR player was still a huge expense, especially when it launched in 2006. What were they going for back then, a few hundred $US ? Compare that with about $20 for a DVD9 player. Hard to make the math work....



Hardware is only a means to enjoy great games!

moondeep said:
I agree with 'joeorc' that the decision to use the cell processor was probably a poor one due to the excessive cost of the processor versus the minimal gain. If Sony had gone with off-the-shelf options like MS, they would've had a much better chance this generation. That being said, the BR player was still a huge expense, especially when it launched in 2006. What were they going for back then, a few hundred $US ? Compare that with about $20 for a DVD9 player. Hard to make the math work....

i do see the cost of the Cell as the main reason but as for your take on :

"the excessive cost of the processor versus the minimal gain."

Sony has never been about "off the shelf part's"

with the example the playstation 2 design back in 2001

on the Rambus white paper on the bus design of the PS2 Both Sony and Rambus both decided on the direction of how the next evolution of the PS3's bus design would be, Sony along with Toshiba and IBM along with other's viewed how processor's would be advanced in embeded systems in the future. the Cell processor is a hybrid CPU/GPU chip. has many gain's over off the shelf parts for the task's the chip is meant to do. and Since SONY along with Toshiba and IBM viewed that the direction Cell would take would indeed coinside with other companies direction with Embeded system's. One would only have to look at the NETBOOK's and Cell phone's to see how that's very true of enbeded systems.

now this pertain's to enbeded system designs more so than socket design's but you get the drift.

and the Blu-Ray launched  in APR 10th 2003 if you mean in the US than yes 2006 but not when the Format was first released.

 



I AM BOLO

100% lover "nothing else matter's" after that...

ps:

Proud psOne/2/3/p owner.  I survived Aplcalyps3 and all I got was this lousy Signature.

joeorc,

You have good points and interesting background information. However, I was referring to the minimal gain in terms of what the average gamer experiences in the game. On most multi-platform games, you'd be hard-pressed to show that the PS3 is vastly superior to the X360 version. In fact, many games have the X360 version running at higher resolutions or higher framerates compared to the PS3 version. Good examples are Madden and GTAIV. I think it was the 2008 (or maybe the 2009) version of Madden that had the PS3 running at only 30fps compared to 60 on the X360. In GTAIV the PS3 runs at lower resolution.



Hardware is only a means to enjoy great games!

moondeep said:
joeorc,

You have good points and interesting background information. However, I was referring to the minimal gain in terms of what the average gamer experiences in the game. On most multi-platform games, you'd be hard-pressed to show that the PS3 is vastly superior to the X360 version. In fact, many games have the X360 version running at higher resolutions or higher framerates compared to the PS3 version. Good examples are Madden and GTAIV. I think it was the 2008 (or maybe the 2009) version of Madden that had the PS3 running at only 30fps compared to 60 on the X360. In GTAIV the PS3 runs at lower resolution.

see that's where the mistake is what many people are indeed overlooking..think about this for a sec.

take for instance developer's who have just started working on game development. what form of experience have they had on background with development...would you say there is a greater chance its mainly PC development..?

now up until most recently within the last couple of year's most game's were made for single core processor's. well not anymore most of your developer's have to now code for multiple core system's. now take into account the Cell processor was just unvailed in 2004..not even for developer's to gather any real experience to develop on the platform. than take into account very few development houses outside of Sony had development kit's until late 2006 early 2007. If it take's some development houses like EPIC game's to tweak their game Engine 4 year's..that's not building a GAME engine from the ground up but just advanceing the engine. you can see it take's time to learn and gather experience with such hardware.An then that also point's toward the Skill level of the developer's and how much time they have had with development with any platform. I have played GTA:IV on both the XBOX360 and on the PS3 the game play's the same on both system's the resolution may be a factor with how the ENGINE was made for the multiplatform GTA:IV development instead of what Each platform is able to obtain with development within each platform.

Example:

at the time the API's for the Cell Processor was not as well developed for 3rd parties to take advantage of, let alone 1st party had trouble , there was many time's that insomniac had went and helped other developer's within Sony on development for the PS3. AS right now you can see the result's that developer's are getting now with more mature tool's that they can use.

example of Blu-Ray viability:

I have heard alot of people say that Blu-Ray is not needed, and that it would be far cheaper for Sony not to have included it from the get go. let's take that very common outlook view for a sec. and let me pose this problem with thinking like that way of Blu-Ray's viability into the PS3.

first of all let's take the idea of Cheaper for the Consumer ..is it realy?

in the short run it may..but not in the long run think about this:

many people in the INDUSTRY say this is the last OPTICAL format because digital downloads will be the future...

now when do you see that take off..1 year, 2 year's 3 year's 5 year's..? if this is true than DVD would be alright until Digital Downloads take over..but let's look at that point of view very closely..if this is the case why use DVD at all in the next cycle of systems..the network port's would be fast enough to handle the data transfer, and the storage would be solid state to handle the amount of data needed .BOTH the xbox360 and the PS3 would be able to handle game's developed with DVD's storage limitation's in mind. Thus ASK yourself why anything more than DVD in the next System's cycle..would Microsoft use DVD, or solid state next system cycle..?

We already know a main Question will  Sony be sticking with Blu-Ray..?

will the Viability of Blu-Ray make's the PS3 last longer on the market..?

let's take those two statement's and view them...

why would Sony not use Blu-Ray is their a reason why they would not stick with Blu-Ray for the next system cycle..for me there is no reason that i can see because right now Holographic optical disc's" which Blu-Ray" is also !, so right there it's already geared toward that evolution toward Holographic's. internet digital downloads..well the PS3 is already set for that you can download game's , movies, software for your PS3..it would not be very much of a streatch to see the next playstation be able to do the same. the XBOX360 is also able to do digital downloads of Movies, game's software. so there is no reason to think the next xbox system Microsoft put's out would not be able to download digital content.

So that bring's us to the next system cycle:

what will both the xbox360 and Sony use to distribute content in the market for each system.

we already know Microsoft released

The xbox360 with an add on to allow the xbox360 to be able to view HD DVD movies on the xbox360.. that was (2 optical drives),a standard DVD optical drive and a (optional HD DVD) drive.

the PS3 used a Blu-Ray optical drive to view both DVD's and Blu-Ray optical disc's..

Now since both the xbox360 and the PS3 both offer digital downloads why would their market viability Hinge on a Optical format at all..?

If the Optical drive is just for the function to hold DATA it make's no sense to view one is not needed over the other if OPTICAL format's will not matter in the first place..unless...they do matter!

In the next cycle do you see game's passing the 10GB to 15GB mark that's with compression? On the Microsoft side of GAME Development..?

if so what format will the NEXT xbox system use to distribute content for game's ..? just online, stick with Standard DVD or MAYBE EVEN USE HD DVD or how about use Blu-Ray would Microsoft use Blu-Ray for the next xbox...if less than 20 GB for a game is plenty of space a single sided Blu-ray disc is 25GB it should be plenty and even now it's the cheapest cost to make per GB even vs' flash storage. the Blu-Ray optical drive's are already at 8x speed.

so..the fact's are

sony's PS3 play's Blu-Ray+digital downloads

microsoft's xbox360 plays DVD,HD DVD+digital downloads

what are the reason's both the xbox360 and the playstation 3 would "NOT BE READY" for any form of content distribution in the next system cycle.

IE: would there be any form of "content distribution" that both the PS3 or the xbox360 would not be able to take advantage of that you can think of..?

as you can see there are many way's to view each companies over all outlook on how they want their system to move forward. the PS3 the XBOX360 the Nintendo Wii are not just Game CONSOLE'S there is no such thing as just a game console anymore. because all the companies have designed their system's to do more than just Game's

Sony's evolution: of their playstation

PS1 played GAMES+MUSIC CD's

PS2 Played Games+music CD's+DVD's+ "with optional HD be used as a linux PC"

PS3 playes Games+music CD's+DVD's+HD Blu-Ray movies+ Blu-Ray Game's+be used as a LINUX PC.

if you notice:

xbox played Games+music CD's+DVD's

xbox360 plays Games+music CD's+DVD's+ HD DVD movies

if you notice:

Game cube play's Games+music CD's+game boy game's with ad-on

Wii play's Game's+music+vtgame boy games+wii ch.

none are just only Game systems..and will that change moveing forward.?..

I ask you has anyone of the above companies moved away from their vision of the evolution of their systems?

 

 

 



I AM BOLO

100% lover "nothing else matter's" after that...

ps:

Proud psOne/2/3/p owner.  I survived Aplcalyps3 and all I got was this lousy Signature.

Wait.... Gamecube and Wii play music CDs? lol... i never tried it :S



Hardware is only a means to enjoy great games!