Millions Embrace The Sims 3 with Biggest Launch Week in Franchise History
More Than 1.4 Million Units Sold and 7 Million Downloads of Player Created Content Within First Week
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that the hotly anticipated The Sims™ 3, stormed retail shelves starting June 2nd and sold thru more than 1.4 million PC/Mac units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more.









