Firstly I'd like to stress that although I don't really see E3 as a competition, you'd be foolish to think there isn't some sort of underlying competitive spirit involved between the big 3, Sony, Microsoft and Nintendo..well not so much Nintendo, but you get the point.
So who could you say "won" E3? who had the better keynotes? Well I say Sony, and I've got the reasons to back up my choice - and here they are:
Reason #1: Exclusive Titles
They showed more games, this is a straight up simple fact, Sony displayed more exclusive games on the show than Microsoft, ranging from GT5, to Uncharted 2, MAG and the epic conference-concluding God of War III, it's undeniable that Sony brought the games home, and after all isn't that what E3 is all about primarily? games, games and more games.
Sony also showed a greater variety of games, from ModNation racers to action games like God of War III to more sophisticated/mature themed games like Heavy Rain, Sony simply had the better, more varied exclusive games.
Reason #2: Motion Controls
Sony's motion controls look like it can actually be practical and useful in a short space of time, also it looks like it can more easily be Incorporated into major game titles. Natal is impressive work no doubt, but there is no foreseeable use for that tech in the near future, and even still there are tons of articles flying around about the inaccuracy of Project Natal and it's shortcomings. With all that said it's clear that Sony's motion controls are the more feasible of the two.
Reason #3: Surprises
Indeed both parties had surprises, however some had more surprises than others, Microsoft thought they shocked the world by unveiling Natal, but in all honesty any one with half a brain could guess that some sort of motion controls will be shown by both Sony and Microsoft. MGS:Rising coming to 360 was also a globe-busting announcement, or was it? considering all the pre-E3 hype surrounding MGS coming to 360 I wouldn't say so, this was also quite expected. Kojima's site countdown even ended at Microsoft's Press Conference - put two and two together and you get MGS:Rising.
So who really had the surprises? Well to put it bluntly, Sony. Did you know about a Final Fantasy 14 exclusive to PS3 before E3? or did you know anything about Rockstar's PS3 exclusive 'Agent' which will apparently utilise the Blu-Ray in a way no other game has? didn't think so.
Tell me what you guys think. My thoughts: I agree, Sony's E3 was the best.
DISCUSSSSSSSS