This thread still going?
Look Turn 10 know that
1) - GT5 will probably sell more (probably, right, as in based on historic sales, not definately)
2) - that GT5 will probably remain the premier brand
3) - that with Forza 3 they believe they've really got themselves up to, close to or even better than, the PD level in terms of the actual game
4) - that as each title is exclusive to each platform they will not compete for sales and Forza 3 sales are 'safe' no matter what GT 5 is like (the same holds true for GT5 I believe)
5) - that if PD comes to their stand its worth calling out for extra attention and as a means of getting more people to think that 3) above may be true.
6) - its more attention, more marketing inches for their game, etc. - i.e. not a bad thing
So if I was Turn 10 I would have followed the same path. However I would have used different language.
Why?
Well, sure their statement is likely to generate more of 6) above as it is more provocative, and it does make them look more confident (from one perspective) and is likely to please 360 fans - but from a business perspective it makes them look a trifle insecure (from another perspective) and unprofessional.
It also makes it clear that they're not number 1 as in business that kind of language is normally seen when the pretender for the throne' to use that analogy, is unconsciously admitting that the 'king' is still on his throne.
But it's their call in the end and they wanted to posture. No big deal.
Due to 1), 2) and 4) above I doubt PD are that bothered.
As far as I'm concerned it looks very likely that both PS3 and 360 owners are going to each get a fantastic driving title - that's what counts.