superchunk, your "logic" is that of someone who has not thought this all the way through.
[I live in a small college town in California with two game stores. I drove by my local Gamestop at 9:30pm to see how many people were in line and there were around 30 people outside sitting on the ground or in chairs. By the time I showed up to pick up Halo 3 at 11:55pm, there must have been 150 or so, the line went out of the shopping center and into the street. I'd also like to point out that when I got home (1am Pacific time), 18 of my XBL friends were online and 16 were playing Halo 3. This afternoon it's 14 of 15. For comparison, in the first few days BioShock was probably played by around 30% of the people on my friends list. Anecdotal evidence, but given that it's Halo I'm sure this is representative. The bottom line is, no matter how many systems it sells, Halo 3 will easily replace Gears of War as the #1 game to get when you buy a 360.]
I didn't see a single person buy a 360, but after thinking about it, that makes sense. I'd say 95% of the people in line had fully pre-paid for Halo 3 (not just $10 but the full price): they presented their ID or receipt, picked up their copy of the game, and left. The line moved incredibly fast.
If you're going to go to Gamestop and pre-pay $60 to $130 for Halo 3 before it's out, wouldn't you buy a 360 right then if you didn't already have one? Why would you pay for Halo 3, but not buy a 360 yet?
It wasn't just that 360s didn't sell, no one got *anything* other than Halo 3.
Any 360s sold for Halo 3 would have been in the week or so before the launch for people who pre-ordered, or in the next few weeks for those who didn't. The midnight release of Halo 3 is the time people are LEAST LIKELY to buy a 360.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick













