well i dont care what all you haters say, most of you use Windows from microsoft. Microsoft is better than sony this gen face it Sony fangirls

M$ has done incredibly well. They have IMO definately cemeted 2nd place again this gen. But with growing fanbse. Thats the important part. This gen is looking like they will increase their fanbase by more than x2. That is impressive when they have had Sony and Nintendo to deal with. Nex gen will be even better for them.

"Nex gen will be even better for them."

I wonder....every new generation is a wild card.

Hoping new gen will be 33% each. We'll have so many trolls.

Until one realizes that those figures are only for the US...While Others and Japan aren't really huge for 360, combined, they do nearly match the US totals.  So you're looking at nearly doubling that number when you're talking about LTD for the 360.

It could also mean that the 360 has low profit.  There is no way to know.  Except I suspect that if the profit numbers for the 360 were even remotely good, that M$ would be touting the profit numbers instead of the revenue numbers.

Congrats 360. So just like sales this Gen, profits also go Nintendo>MS>>>>Sony. Lets hope Sony starts to turn things around soon also.

Hopefully they will learn from their ignorant.

Totally disagree here becasue this discussion isn't directed at the financial industry, so no company would talk EPS over gross revenue.  MY question is this...what would you'll consider a good profit margin?

Doing very rough math my calculator cannot handle numbers that high. Each console sold has on a average generated $834 in sales at retail. That means owners have spent in total over twice their original investment in the brand. Whether you like this or not that is worth bragging about. They are saying our customers buy.

This figure actually proves that the console is profitable in North America even if you subscribe to the notion that Microsoft was a twenty percent loss leader at the beginning of the generation. Even if you balance the loss lead out to fifty dollars across the board. Microsoft is obviously more then covering the loss with software and accessories.

We must remember that this is also including the now reduced price models. You can either say the guy who bought the Arcade for two hundred has spent over six hundred dollars more, or you can reach the more logical conclusion that the front end users are big time spenders. Though no matter how you parse this it is a fantastic amount or reinvestment.

Saying there is nothing to brag about is bullshit plain and simple. If Microsoft can maintain this level of revenue per console even with late adopters it can be viewed as nothing less then a huge gold mine, and even if you try to lay down the revenue to entirely games Microsoft still comes out well on top thanks to the success of their first party or published titles. Halo 3 has accounted for over four hundred million of this revenue alone.