Honestly I think Sega is sadly mistaken and majorly over confident. While I have no doubt that Sonic & Mario At the Olympics will be a successful hit 4-million copies sold is totally unreasonable. Lets take a second to look at exactly what market bases Sonic and Mario have.
Now before I give sales stats for games (Not VGC sales info) I will give my reasoning for not giving sales info of mainstream Mario and Sonic titles. Mainstream Mario games like Sunshine have supposedly sold around 5-million copies and Sonic Adventure 2 which sold a little over a million copies. But Sonic And Mario at the Olympics is not going to sell as well as the mainstream titles. It is a spin-off and much like other mini-game spin-offsit will only appeal to a small minority of the mainstream market.
So just how large is the established user base that would likely be buying this game. I have decided to use Sonic and Mari's respective Party titles to give us some insight into just how big this market potential could be. MarioParty7 (1.86 million) and Sonic Shuffle (Under a mill). So the established user base at best for a spin-off mixing both franchises is about 2-million strong. Far from the 4-million predicted.
Now as I'm sure others will argue that the Wii is gathering a much larger audience then GameCube had. Thats true but the new casual gamers likely to purchase S&M:ATO won't make up another 2-million. Since this is a year sports title (Olympics 2008) I doubt it will have longevity after 2008.
So what is my predicition. I predict that Sonic and Mario at the olympics will push about 2-3 million units over its lifespan. To think that it will be a rival to Mario:Galax/Halo3/SmashBros or any other big hit this fall would be fairly arrogent. Sorry Sega but I think you slipped up this time!
-JC7
"In God We Trust - In Games We Play " - Joel Reimer