sinha on 21 September 2007
I predict BioShock will sell *very* well when Halo 3 is released, it's will appeal to the FPS people, and be different enough from Halo 3 to compliment it well. Skate and Madden could also do well in the Halo 3 surge. I also think that although Skate obviously bombed, it will have long legs and do closer to 300k than 200k. Everyone who has played this game seems to like it so it will have really good word of mouth.
I think Stranglehold and Medal of Honor will not only decline rapidly as it is, but they will be particularly hurt by Halo 3. I expect Medal of Honor to get killed as similar-but-far-superior games (Halo 3, Orange Box, Call of Duty 4) come out. It will become obsolete, much like NCAA once Madden comes out.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick