Like one guy posted.....Microsoft could release this and bundle it with all new consoles and advertise is MASSIVELY to attract as many people as possible to the Xbox 360, and see how people react to and use it. Then with the next Xbox, Microsoft can again bundle it with every console but from the launch, making it a standard than companies can develop for. Microsoft should also offer the new motion camera to all 360 owners for FREE, or a very low price like $9.99-$19.99 so current 360 owners don't feel alienated. This device could very well be the next Xbox's answer to the Wii. Imagine the next Xbox advertising GTA5, Halo 4 & Gears of War 3 with a 360-type normal controller, and Wii type games with the 3D Motion camera, and then Microsoft says BOTH controlling devices will be included with EVERY Next Gen Xbox (3rd Xbox)......if marketed properly, Microsoft could have a BIG WIN on their hands, and possibly DOMINATE next gen!!! I can't wait for E3 2009 now more than ever!!!