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Forums - General - Study Shows Consumers Prefer Discs to Digital Downloads/VOD

http://www.blu-ray.com/news/?id=2692

NPD Study Shows Consumers Prefer Discs

According to a study by the NPD Group, 88% of consumer home entertainment dollars go toward DVD and Blu-ray Disc purchases and rentals. Each US consumer spent an average of $25 per month on all types of home entertainment. Most of that money, 63%, was spent on DVD purchases; 7% was spent on BD purchases; and 18% went to DVD and BD rentals.

Just 9% was spent on Video on-demand (VOD), and 3% went to digital downloads and online streaming.

Most consumers don't use digital options to watch a full-length movie, although the numbers have grown over the last year. Digital movie downloaders also tend to buy and rent Blu-ray Discs more than the average consumer: 25% of them bought or rented a Blu-ray Disc in the last three months, versus 5% overall.

"While many in the home video industry worry that digital consumers might walk away from packaged media, that hasn't happened yet," said Russ Crupnick, entertainment industry analyst for NPD. "Discs are still and by far the dominant way Americans enjoy home video."

The NPD study "Entertainment Trends in America" was conducted online and is based on more than 11,000 completed responses from U.S. consumers.



We had two bags of grass, seventy-five pellets of mescaline, five sheets of high-powered blotter acid, a salt shaker half full of cocaine, a whole galaxy of multi-colored uppers, downers, screamers, laughers…Also a quart of tequila, a quart of rum, a case of beer, a pint of raw ether and two dozen amyls.  The only thing that really worried me was the ether.  There is nothing in the world more helpless and irresponsible and depraved than a man in the depths of an ether binge. –Raoul Duke

It is hard to shed anything but crocodile tears over White House speechwriter Patrick Buchanan's tragic analysis of the Nixon debacle. "It's like Sisyphus," he said. "We rolled the rock all the way up the mountain...and it rolled right back down on us...."  Neither Sisyphus nor the commander of the Light Brigade nor Pat Buchanan had the time or any real inclination to question what they were doing...a martyr, to the bitter end, to a "flawed" cause and a narrow, atavistic concept of conservative politics that has done more damage to itself and the country in less than six years than its liberal enemies could have done in two or three decades. -Hunter S. Thompson