Reasonable said: I agree the PS3 is in real trouble in US. Right now it's hard to call an end date to the product, though I think.
Retailers do call the shots in terms of their final range, but in consumer electronics they also take input from the vendor. Unless PS3 really tanks, and assuming other Sony products are selling okay (TVs, etc.) then Sony will likely retain enough input to keep PS3 on shelves whatver happens (although if PS3 continues to slide in demand in US you'd be talking a very small presence).
The big unknown is the impact of a price cut (and what MS would do in return). It seems clear a price cut would stimulate sales, so until we see the impact of any cut (there will be one before 2012 I'm sure!) and what MS do about it guessing now about 2012 is ignoring a couple of big changes that are sure to happen.
But I'd agree that while globally PS3 isn't doing terrible considering where it was, the US is a key area of concern for the console.
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(Answering paragraph to paragraph)
Yes I know its a bit early, but I felt it was important to stimulate discussion now to consider the possibility. With so much talk of a long life-span...
I didn't realise that retailers and manufacturers worked so closely together, its an interesting perspective and its definately something that I have to keep in mind.
I think at this point I think its safest to assume that if Microsoft doesn't act first in this regard (If I was them, thats what I would do) they will cut the price quite strongly since its to their advantage to keep their American market and their highest margin market firmly in their control. I suspect in Europe they would be happy to concede a close third. From what I have seen, Sony seems to be more interested in maintaining their 10M per year production rate at this point and that would only require a $50 price cut. Its counterproductive to their interests IMO for them to cut the price by $100 as that would simply invite Microsoft to cut equally strictly and incite a price war that they cannot win.