Price cuts only help if people want the system. In Japan, almost nobody wants a 360, and in the EU it isn't so popular either. It has been shown by surveys and other things that people DO want a ps3, sometimes even more than they want Wiis, and therefore price drops would do much more than they would for the 360.

Hell, I've heard from so many things like, "I want a ps3, but it's too expensive, so I'll wait for a pricedrop." This is from people who don't own a 360 yet. If price was all that matters, then they would've gone with that. There would be far more 360s sold than there are now. Hell, if a pricedrop to the still very expensive $500 can makes ps3 sales match the 360 for a time, how will it do when the ps3 costs $399 or even $299?

Like I said in a previous post, brand name is a powerful thing.

Well, considering the fact that the ps3 didn't really hit it's stride until 2-3 years after it came out, and the fact that the ps2 is still outselling the 360 in the US (up until this past month), it seems as if they can wait a pretty damn long time. :P

It is, why i can see it taking second in a LONG time, i also have quite a few friends who are going to get a 360 because of halo and Gears of War, alot of kids my age just love xbox live and the games on it.

THe same statement could be made to all consoles, but i do see it more for ps3 "its to expensive"

I always think that microsoft will drop the price as long as sony does, if we see a 399 ps3, we will most likely see elite being dropped to same price premium at 200-300 and core, well just low for that one.

Ps3 will in my mind most likely take over, in later dates, just because to me its a better console, and will most likely sell better in time. But in order to boost sales in the future, something has to be done, brand name will not push it to the point where they will take over so quickly

Even though I think the ps3 will come in second, I don't think it will happen this holiday. :P

Though a $399 ps3 could change that, should the rumors prove true.