You can't show M-rated violence of cartoon aliens in a commercial clearly. They certainly aren't going to allow real people killing each other in a goofy manner - killing for fun - in a game commercial. Think of the Halo commercials where it's gamers reacting to getting schooled versus a Spartan killing an Elite or Brute or other Spartan.
Find the most violent video game ad you can find and it will be less troubling to a non-gaming audience than that ad there.
I would probably not want my students to see it, though I think it's definitely quite clever.










