Greg Zeschuk: We have a very strong philosophy — it’s got to be valuable. This is one of the most important things that we believe: anything we give to our consumers, like to sell to them, whether it’s smaller or bigger, if you’re selling something to someone it’s got to be good and it’s got to be a certain value for the money they’re paying for it.

You have to remember that video game consumers are some of the smartest, most connected people on the planet. You can’t trick them with anything, so don’t even try.

http://multiplayerblog.mtv.com/2009/04/06/bioware-planning-nearly-two-years-worth-of-dragon-age-origins-dlc/

I'd say that pricing is big mistake on Sega part

about time they announced the dlc .was starting to expect a "no dlc for the west" announcement

ever since oblivions dubious "horse armor", im no fan of dlc but i make a exeption for this one

I'll probably pick up Selvaria’s Mission and Edy’s Mission but not the Hard EX Mode.

It's not just $ for difficulty, it's $5 for 9 redesigned maps, with new objectives, no Edleweiss, sniper rifle which can pierce a tank armor, and a hellish difficulty (lancers as precise as snipers, mortar showers, etc).

As for Selvaria's DLC it's 4 maps Ghirlandaio battles and two more maps where Selvaria will either be in awakening mode (lance) or with her Ruhm. You'll also be able to use the Ruhm with one of your shocktrooper during the skirmishes.

In the Eddy pack there's just one map where you're greatly overpowered, but the main purpose of this DLC seems to be the comical aspect of the side story and the six characters.