Well i wonder will price cut have that much effect? If Sony slashes the price of PS3 by 50$ or 100$ Microsoft can just cut the price of Xbox 360 Pro (and Even the Arcade) even lower and they still will be significantly cheaper, Sony needs to somehow convince people to pay that extra for their console, because majority will still pick Xbox 360 because even after PS3 price cut Microsofts product will be cheaper.

I agree that in Japan they should think about it now, since PS3 has a chance of gaining momentum.

PS3 has some kind of momentum right now in Japan with all the software released. +Blu Ray is doing well in Japan. +Wii is in a decline.

For Sony it is the best moment to strike. Ninty doesnt just sit there doing nothing, they have software coming. And what does PS3 have between ACC bundle and FFXIII? Nothing! Sony will lose the moment if they do nothing before Q4.

Price cut in Japan is needed. During summer at least. That way PS3 will have a chance of outselling the Wii in Japan in 2009.

As much as I think its not coming Its quite possibly for Sony to see The Last Remnant released on the PS3 In between the wait

They should take the Microsoft approach and do 2 price cuts to minimize their loss. Maybe a $50 price cut now then another $50 closer to the holiday season. Would MS counter that first $50 price cut even though they still have a pretty good price advantage?

I have even seen online coupons for 20% off PS3’s off for this month. I think from Dell and Kmart. I really don’t know how they can cut that much off the price but if people want a cheaper PS3 there are deals out there. It just doesn’t help the ignorant consumer.

As big chains are slashing real prices, so they take the full merit of the de facto new lower price,I'm more and more persuaded that Sony should split the widely predicted total 2009 cut of $/€100 in two parts, one, smaller, in April, the second, bigger at the beginning of Xmas season. The first cut would allow smaller shops too to apply more appealing prices and avoid being left in the shit by bigger chains' real prices now excessively lower than what they can do. In January 2008 PS3 production cost was $400, now it should be around $250, but this should be more or less the price retailers pay it, cutting MSRP to $369 would mean losing initially at most $30 per unit on those sold to bigger chains, possibly not losing even a cent on those sold in small quantities to smaller shops and most probably not losing a cent across EU whichever the retailer.
Anyway a $369 PS3 should lose less than a $200 XB 360 arcade, industrial cost of a 80GB HDD + (BDD - DVD drive) + (Cell - Xenon) isn't even close to $169 now.

Edit: @Lolcislaw:

Cutting price in two times makes MS reaction more difficult too, a $30 first cut couldn't be answered with a lower cut by MS, as it would be insignificant, so the next cut, if countered too, would mean for MS to do an excessive total cut during this year.

not gonna happen sony dosnt have the money. this is not a race. or they coul close guerrilla, team ico, naughty dog, etc.(like microsoft did)

i think thats wen it will happen sometime between aug-nov i think 1 big 100$ price cut would be better it would shock the world and many will go out to buy one

lol...exactly. Why not just go back to $600?

So all those articles about Microsoft preparing to act in the event of a Sony price-cut mean nothing?