Pristine20 on 26 January 2009
NJ5 said:
Pristine20 said:
Considering the fact that they've performed very well in this industry in the past, you may be right. As for SCE's restructuring, we'll see. David Reeves for one seemed pretty assured that his team won't take any cuts despite been the section consumers have the most problems with. Maybe its because of killzone 2 lol.
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I don't know for sure but Reeves' comments strike me as either lies or foolishness. It's like the whole company is sinking and he happily says "business as usual!!". It would be much more natural to say "we'll evaluate what needs to be done" or something like that.
Sony's modus operandi seems to be to wait until things blow up and then scramble to fix them. Same reason they kept accepting those ridiculously low profit margins until a recession started.
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Well, sony is Japanse company at heart and change doesn't come easy but I still doubt the their gaming sector would take any big hits. One of main reasons SCE is in bad shape today is because they had to carry the rest of the company by adding blu-ray functionality to ps3...let's not forget that. I don't think ps3 would still be selling at a loss now if blu-ray wasn't included.
In other words, if SCE was a different company of it's own, it won't be posting losses right now. On the contrary, when was the last time sony's electronics business brought any great returns?
"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)
"WAR is a racket. It always has been.
It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler