The problem I see with the PSN ads is the average person has no idea what a PSN is for. What does a PSN do and why should I care? Is it something for lonely people? Unless you already know what PSN does, the commercials just leave you confused.

PSN sounds weak. It sounds familiarly like MSN.Every company has core strengths they are known for and networking is not one of them for Sony. The big three internationally is Google yahoo and MSN. That's why Xbox live is so sucessful. Sony's strenght is hardware and AAA Japanese games. They need to get back to that and stop being so tunnle visioned on Microsoft.

You know what Sony ad I liked the most? The PS2 ad that was about "Playstation 9". The whole commercial was made up bullshit about this virtual realty thing...and at the very end it said "the beginning...ps2".

They should whip up something like that for the current gen.

That baby always scares the shit out of me.

I agree, their marketing sucks - at least what I've seen of it in Europe. Given their position and brand its a real mystery to me why they can't just agree a core message for PS3, PSP and PS3/PSP combined and push it out steadily via ads, posters, etc.

Ha totally agree.

I always thought the early 360 ads were great, Their latest have been pretty terrible. Forced "casual" marketing. I mean just straight out telling you in the commercial "We have over 200 games for familes" wtf!?

That Wii Music ad was brilliant. Though I never saw what was so great about the "Wii would like to play" ads.

Sony early ads (anything in that grey room" were fucking horrible. Their newer ads are lot more likeable but still most people wont understand them which is why its bad advertisment.

Who the hell thought that baby ad would be a good idea? I mean damn...what the hell man?? Who's going to buy that? Let's just stab a puppy in the head and then show a PS3, that should be some effective marketing.

I agree, the Black Onyx is good, the baby one is really creepy.

I liked the PS2 crazy grandma ad. Where the boy tells her how to get passed a pa rt of a game. I still want to yell Sega. Sony does need to advertise PSN though mabye mention free online gaming and not just movies.

I LOVE THE black onyx commercial

its the one that made me go buy a ps3.

also listen to saliva :P