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Forums - Sony - PS3 in Holiday '08 'A Case Study on How to Hurt a Brand' – UBS

The fact that YoY is down means that the demand for the product at the price point it is, is falling.

To PS fanboys, that means that not as many people see it as worth the price and in the world of economics, that means its time for a price drop. Simple.

It's not the competitors fault that Sony aren't in the position to make that drop so guess what? The reasons, be it economy or cost to make the system don't matter. What matters is that the PS3 is losing demand for its current price, losing more market share to its competitors and losing Sony and potentially third parties money.

If this trend continues you'll start to see less PS3 exclusives, they'll go multiplatform or if the PS3 really isn't very viable financially to third parties going deep into the year then you'll see more of a shift toward Wii development.

It's all about momentum and this generation is a very nice example of that, its like a snowball, PS3 was priced too highly, doesn't sell as well as it should, third parties make their exclusives multiplat, PS3 sells less, Sony can't lower the price, PS3 sells even less, this all culminates in a greater Wii marketshare than the HD consoles combined and if the 360 isn't getting certain games then the PS3 has no chance.

The snowball needs to be stopped now before it's too late.



 

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Dodece said:
@darthdevidem01

Most costly console ever released. The Neo Geo retailed for $650. Eighteen years ago. Factor in inflation, and you have substantially more expensive hardware. I am not saying that was the most expensive, but it most definitely defeats the PS3. Always be reticent about making wild generalizations, because that is how feet get lodged between teeth.

And to be fair to the Neo Geo... it wasn't supposed to be a home console system.

They didn't even plan to sell it to consumers and just sell it to buisnesses until excessive demand got them to change their mind.

 



KatinJin said:

Schachter was particularly disappointed by Sony. While the PS3's unit sales were up sequentially from November (to be expected), they were down 10 percent year-over-year. Microsoft's Xbox 360 managed to double the sales of the PS3, and Schachter said Sony's PS3 performance highlights "our growing fears about the viability of third-party support for the platform."

 

Bullshit. The high cost of software development for the HD twins and the relatively slow install base growth of both systems assure that publishers consider  Xbox360 and PS3 ( and PC ) like one platform.

 



 “In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.”  Hiroshi Yamauchi

TAG:  Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.