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Forums - Gaming - When is it too early to start comparing one game to others in same genre?

I stumbled across this pros and cons article that compares KZ2 to shooters from 2008, with guys arguing for and against Killzone 2:

http://www.gamesradar.com/f/killzone-2-vs-2008s-best-shooters/a-2009011411453388004

 

Isn't this a tad premature?  Wouldn't people who have seen KZ2 fully have signed NDAs?  How can characters, story, and even the fullness of the graphics be argued for or against?  Just curious if such comparisons are premature now.  The Beta hasn't even been released yet for KZ2.  I can understand hyping articles for KZ2, based on what is shown, and even on here, but comparisons?