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Forums - Sony - Rumor: Sony To Close "Major Divisions" Next Month

seece said:
pearljammer said:
*~Onna76~* said:
Ronster316 said:
awwwwww , poor sony............ muwahahahahahahahaha

 


And this ain't trolling? I'll beat the crap out of you in person if I had the chance. Now I know for sure that this website is pathetic biased and it ain't towards Sony *pulk*.

Meh, don't let him bother you. I'll never understand people who get off on other people's misfortunes, which honestly leads one to believe that they're seriously may be something wrong with him. For someone to devout so much hatred and attention to a company and a guy (Ken Kutaragi), without them really having done anything to that person... is extremely disturbing.

 

Why don't you ask Ronster why he dislikes Sony so much? maybe then you will understand ...

 

See a lot of people don't understand jack because the don't ask or inquire. This might help you.

 

I read all about it in another thread he was posting in today (as well as directed myself to his sig, to which he recommended to others for understanding his hatred), which actually contributed to my posting of that comment. Laughing at the prospect of thousands of people losing their jobs and many more experiencing hardships simply because he thinks: Ken Kutaragi is a thief; is under the perception that Sony layed claim and took credit for work that was not solely their own; and because they had a hand in the demise of Sega.

Now, given all of this is true, I still don't understand how the prospect of all these hardships for the individuals working at Sony is funny... at all. It really is disturbing.

Next time, please don't make the assumption that I had already made my own assumptions.

Edit: I do, however, agree with you that the 'beating up' comment was just as bad/worse than the original comment Ronster made.

 

 



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jerry said:
I don't understand how the yen got stronger in a financial crisis!

surely it would get weaker along with other currencies

Not all currencies can get down by the same amount against all other (if that happened they'd all be worth the same again).

Currencies are traded with each other. The ones which suffer the least go up against the others.

 



My Mario Kart Wii friend code: 2707-1866-0957

pearljammer said:
seece said:
pearljammer said:
*~Onna76~* said:
Ronster316 said:
awwwwww , poor sony............ muwahahahahahahahaha

 


And this ain't trolling? I'll beat the crap out of you in person if I had the chance. Now I know for sure that this website is pathetic biased and it ain't towards Sony *pulk*.

Meh, don't let him bother you. I'll never understand people who get off on other people's misfortunes, which honestly leads one to believe that they're seriously may be something wrong with him. For someone to devout so much hatred and attention to a company and a guy (Ken Kutaragi), without them really having done anything to that person... is extremely disturbing.

 

Why don't you ask Ronster why he dislikes Sony so much? maybe then you will understand ...

 

See a lot of people don't understand jack because the don't ask or inquire. This might help you.

 

I read all about it in another thread he was posting in today, which actually contributed to my posting of that comment. Laughing at the prospect of thousands of people losing their jobs and many more experiencing hardships simply because he thinks: Ken Kutaragi is a thief; is under the perception that Sony layed claim and took credit for work that was not solely their own; and because they had a hand in the demise of Sega.

Now, given all of this is true, I still don't understand how the prospect of all these hardships for the individuals working at Sony is funny... at all. It really is disturbing.

Next time, please don't make the assumption that I had already made my own assumptions.

 

I'll make whatever assumptions I like. I'm sure Ronster isn't laughing at the thousands of people being laid off more so the chance of Sony going under.

 



 

@NJ5

ok
______

I hope they sell Playstation to Apple

Apple is the only company that can make it a dominant brand again....unless SONY fires their whoe PR & Marketing staff along with PS4 designers.



jerry said:
I don't understand how the yen got stronger in a financial crisis!

surely it would get weaker along with other currencies

 

The dollar has strenghthened overall.  It's much stronger against the euro and the pound than it was even a few months ago.  While a collapse of the dollar might cause a financial crisis around the world, a financial crisis isn't causing the collapse of the dollar.  It's the same for other currencies.

The yen has gained even more strength than the dollar.  So US sales aren't as bad for Sony in terms of losses as European sales, but they're still less valuable than in the past.

Sony is still losing more than $50 for each $399 PS3 sold (it's estimated to be about $50 before shipping, warehousing, distributing, and selling in stores, so probably closer to $100 each).  That's with the new cost cutting steps.

The story is from the London times, by the way.  Most Americans who hear "the Times" assume the NY Times.



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jerry said:
@NJ5

ok
______

I hope they sell Playstation to Apple

Apple is the only company that can make it a dominant brand again....unless SONY fires their whoe PR & Marketing staff along with PS4 designers.

I doubt that would happen. I see SCE just laying low in order to ensure survival until the economy is better and then they can focus on the next generation... after a massive restructuring and change of strategy.

However, many things are still out of SCE's control... there's the higher ups at Sony and the shareholders to account for. I wouldn't make any big bets either way during this big economic crisis.

 



My Mario Kart Wii friend code: 2707-1866-0957

seece said:
pearljammer said:
seece said:
pearljammer said:
*~Onna76~* said:
Ronster316 said:
awwwwww , poor sony............ muwahahahahahahahaha

 


And this ain't trolling? I'll beat the crap out of you in person if I had the chance. Now I know for sure that this website is pathetic biased and it ain't towards Sony *pulk*.

Meh, don't let him bother you. I'll never understand people who get off on other people's misfortunes, which honestly leads one to believe that they're seriously may be something wrong with him. For someone to devout so much hatred and attention to a company and a guy (Ken Kutaragi), without them really having done anything to that person... is extremely disturbing.

 

Why don't you ask Ronster why he dislikes Sony so much? maybe then you will understand ...

 

See a lot of people don't understand jack because the don't ask or inquire. This might help you.

 

I read all about it in another thread he was posting in today, which actually contributed to my posting of that comment. Laughing at the prospect of thousands of people losing their jobs and many more experiencing hardships simply because he thinks: Ken Kutaragi is a thief; is under the perception that Sony layed claim and took credit for work that was not solely their own; and because they had a hand in the demise of Sega.

Now, given all of this is true, I still don't understand how the prospect of all these hardships for the individuals working at Sony is funny... at all. It really is disturbing.

Next time, please don't make the assumption that I had already made my own assumptions.

 

I'll make whatever assumptions I like. I'm sure Ronster isn't laughing at the thousands of people being laid off more so the chance of Sony going under.

 

Black: Well, now you're just being silly and hypocritical. You make a condescending remark toward me, suggesting that I 'don't know jack' because I refused to inquire. You were essentially telling me to not make assumptions before passing judgment, and now you say this? Please, let us not be petty.

Blue: Am I missing something? They're not exclusive of one another.



Groucho said:
NJ5 said:
Groucho said:

Guys... Sony Computer Entertainment is one of the most profitable divisions of Sony, after you discount hardware costs. The article itself mentions that focusing more on "software" as one of the goals they are shooting for.

At Sony, "software" means games and PC products (like their music studio stuff). Only 8000 of Sony's over 150000 employees work in the SCE division. If they do anything, they will axe hardware/financial/manufacturing divisions and enlarge their software division. PS3 owners have nothing to worry about. Contrary to the "OMG everyone panic" idea presented in this thread by many posters, this could be one of the best things to ever happen to the PS3.

So you're saying SCE will ditch hardware and focus on making software? Isn't that similar to predicting Sony will be like Sega?

Note that I'm not saying it will happen, just trying to understand how this can be the best thing ever for the PS3 as you said.

 

Basically all I'm saying here is that SOny's next platform will likely not be a new media mover (i.e. Blu-Ray), or anything new or cool.  Very likely it will be based on the same hardware specs, or very very similar.  All Sony has to do, to reduce their gaming division hardware R&D and turn hardware losses into profits, is sit and live out the "10-year plan", as advertised.  The PS3 hardware will likely turn from loss/unit to profit/unit in 2009 -- as long as their are no serious R&D expenses, I think we can reasonably expect SCE to turn a decent profit for many years to come.  If you look at the quarterly losses over the last two years for SCE, you can see them getting closer and closer to profitability, at a pretty good clip -- very much in line with reduced PS3 manufacturing expenses.  While the entertainment division alone will likely not entirely recover the costs of PS3 development (IMO), once you factor in Blu-Ray royalties over the next decade, the PS3 has done exactly what Sony has set out to do with it.  Sony only looks bad to knee-jerk reaction, uninformed stockholders.  Most major stock analysts seem to agree that Sony stock is definately a "hold" or "buy" for long-term at this time.

Claiming that SCE software is unprofitable, because the Entertainment division bore the expense of PS3 R&D, and Blu-Ray player loss leading, is just plain wrong.  Sony will not close their game development studios.  Its ridiculous to think they'd be so short-sighted.

The next Sony platform could easily be an offshoot of the PS3, for a small fraction of the R&D cost of the original.  Nintendo did it this way.  Sony can do the same.  Most of the hardware costs from Sony's Entertainment division, after the PS3 loss/unit is dealt with, are likely R&D -- just sticking with the same (or nearly so) architecture (which can survive this and the next generation, if we've learned our lessons from the Wii yet) will allow them to reduce their major expenses for years to come.  Without R&D or per-unit hardware losses, Sony's Entertainment division will likely be very profitable in the next few years.

 

There are some problems though

  1.  
    1. First, Sony can't re-enter the market with a PS3. You claim that Sony can do something similar to Nintendo and not advance the hardware much. This is true if there wasn't disruption at play. Sony needs to adapt to the new market values (more in a bit). Since Nintendo is fighting the HD Bros in an Asymmetric war, they will have to counter attack

    2. The 10 Year Life Cycle will never happen. There is no way it can. Since Microsoft is battling Sony on symmetric grounds, they will have to respond when Microsoft announces a console lest they lose their fanbase to Microsoft. Sony wont have much longer to sit on the PS3. Sony is also notorious for having large loses when developing a console. If Microsoft pushes, Sony will fall.

    3. You are right they are getting closer to profitability, but it is "too little too late." The sales of the PS3 are starting to level off which may force them into a price cut. This will only prolong the loses. Also, if the boost is not enough then they may never make a profit.

    4. Many fanboys think that once Sony makes a profit that all slates are clean. This is not how it work. That mean they have to start digging themselves out of this hole. From there, they have to some how find a way to erode the loses they have accumulated. Since the lifespan is short, they probably won't make up their loses. The next system will ensure bugger loses in R&D, and if that loses money out of the gate, then it will be a lost cause.

    5. Sony is in the worst position of any company right now. They have to fight a symmetric war from Microsoft (one on similar values) and the asymmetric from Nintendo (one of different values). The last asymmetric war was between Atari and Nintendo. Nintendo, the disruptor, unlimited won. Sony can not fight on two fronts. Mircosoft can unveil a new console which could push Sony over the edge. Nintendo will inevitably challenge Sony in the higher tiers and well as eat away at their market. There is no safe spot. If Sony knows Nintendo is at their doorstep then they will cut the Playstation brand. E3 2008 was their last chance to counter attack Nintendo's disruption and they failed. Nintendo will come and the battle against Microsoft continues. There really is no hope for Sony.

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NJ5 said:

I doubt that would happen. I see SCE just laying low in order to ensure survival until the economy is better and then they can focus on the next generation... after a massive restructuring and change of strategy.

However, many things are still out of SCE's control... there's the higher ups at Sony and the shareholders to account for to. I wouldn't make any big bets either way during this big economic crisis.

 

The thing is, they'd keep the Playstation around for long term gains despite poor short term performance.  Playstation is no longer necessary for BD's success, but it is instrumental in BD's adoption.

There are two reasons I couldn't see them selling the Playstation brand:

(1) Despite taking a mindshare beating this generation, it will still hold value for quite some time.  PSPs are still selling and Playstation 3's are sort of still selling.  There are still a lot of developers close to the Playstation brand despite so many devs moving over to the Xbox

(2) They'd have a hard time finding a buyer.

I can't imagine what would happen, particularly among Japanese developers, if the Playstation brand was sold.  Nintendo would be the only mainstream Japanese console company.



pearljammer said:
seece said:
pearljammer said:
seece said:
pearljammer said:
*~Onna76~* said:
Ronster316 said:
awwwwww , poor sony............ muwahahahahahahahaha

 


And this ain't trolling? I'll beat the crap out of you in person if I had the chance. Now I know for sure that this website is pathetic biased and it ain't towards Sony *pulk*.

Meh, don't let him bother you. I'll never understand people who get off on other people's misfortunes, which honestly leads one to believe that they're seriously may be something wrong with him. For someone to devout so much hatred and attention to a company and a guy (Ken Kutaragi), without them really having done anything to that person... is extremely disturbing.

 

Why don't you ask Ronster why he dislikes Sony so much? maybe then you will understand ...

 

See a lot of people don't understand jack because the don't ask or inquire. This might help you.

 

I read all about it in another thread he was posting in today, which actually contributed to my posting of that comment. Laughing at the prospect of thousands of people losing their jobs and many more experiencing hardships simply because he thinks: Ken Kutaragi is a thief; is under the perception that Sony layed claim and took credit for work that was not solely their own; and because they had a hand in the demise of Sega.

Now, given all of this is true, I still don't understand how the prospect of all these hardships for the individuals working at Sony is funny... at all. It really is disturbing.

Next time, please don't make the assumption that I had already made my own assumptions.

 

I'll make whatever assumptions I like. I'm sure Ronster isn't laughing at the thousands of people being laid off more so the chance of Sony going under.

 

Black: Well, now you're just being silly and hypocritical. You make a condescending remark toward me, suggesting that I 'don't know jack' because I refused to inquire. You were essentially telling me to not make assumptions before passing judgment, and now you say this? Please, let us not be petty.

Blue: Am I missing something? They're not exclusive of one another.

You're right sorry. No they're not but I'm sure when Ronster thinks about Sony going down he isn't thinking about the thousands of people losing their jjobs, I'm sure if you asked him what he thought about that he would think its actually very sad.