gavind5uk said:
Then as the popularity grew the price of VHS dropped to values like £3-4 on average, while the DVD counterparts were anything between £15-20 for many years, i even remember buying just one of the special edition versions of lord of the rings TT for something like £35.
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Well I can't discuss about these examples, because I don't know the exchange rate between the british po0und aqnd the Deutsche Mark at that time but I knew that the real production costs for VHS were at about 15 DM (everything included), but when the DVDs were available for 15 DM in special offers, these simply crushed the VHS market. There wasn't any money to earn from them at these prices.
But even if ypu get the BluRays with discounts, they can't even reach the real DVD prices or they would loose miney simply due to the fact that t6he BluRays are even more expensive to produce, than a DVD.
And don't forget: Why are companies really interested in BluRay? They want to earn more money with it! Tell themk that they won't earn more than with the DVD and they would drop the BluRay at once!
At least in the last few months they sometimes had heavy discounts for the BluRays. I sometimes payed less than I would have had to pay for a DVD two years ago. But I don't think that this will continue. They did this as a marketing instrument for the BluRay and in the hope to get better sales and in the revenue statistics discounts are in many cases not included.
In reality they want to sell their titles without discounts. But as far as I see it very few people are ready to pay more than 20 Euro for a BluRay. This could very well become a real problem.