I don't think anyone has ever answered me, so I will ask again in this thread.
In a different thread I posted:
How much does it cost Sony to run and maintain Home? They say it made more money revenue than their download service, but I'm sure their download service uses a lot less bandwidth since millions of people are not all trying to download movies at the same time.
The video download service also included lots of licensing costs and royalties they have to pay. With Home there is no big licensing and royalties cost. So while I believe Home generated lots of revenue, does revenue = profits? No. Until I see a comparison of the costs to run Home, and the revenue garnished from it, I do not believe Home is a cash cow. As with any new service, lots of people had early excitement and since everyone looked identical, if you wanted to be different, you bought a clothes item. That and all the development costs will have them sitting in the red for a while by itself.