Advertisements. that far cry space ubisoft payed for, along with advertising their trailers. Red bull, Capcom, Konami, Namaco, and more all are paying sony for their own space in home and to advertise their products
the clothers is just one way to make money, the others being advertisments and sponserships. its the last two is why home is free cause its how sony will pay off the developement costs of home, and to make a little extra on it
here is a example of how they making $. everyone with a ps3 buys a summer house, cost 5 dolars, you get a apartment for free so its a personal choice to buy it.
18,000,000x5=$90,000,000