http://www.mcvuk.com/interviews/394/Action-Station
''Our point of view from the 100 markets we work in, we have PS2 which we’re making a profit on, PSP where we also make a profit, and PS3 where, if we just look at it in Euro terms, we are in a profit on software even though we still make a loss on hardware. It’s likely we will get into profit in Europe this year''
''we are not going to go down in price on PS3 – neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary. Our strategy is very much value added.''
''we have committed to for supporting market growth is putting out quality hardware – you don’t grow the market by putting out shoddy machine'' (what was the failure rate of the PS2?)
''On the competition, I will say Nintendo have only done good things. They have expanded geographically and dramatically extended demographically. They have never been afraid to try new products, be that hardware, or software or peripherals. In a way, they have strength in silence as they don’t have to say too much. That’s really good, and it works for them.
For Microsoft, again, I can understand that, again, they have put money into the market and have initiated growth. In some ways what they have done is brought forward consumers from next year into this year.
By bringing the price down they are trying to establish themselves quickly, as they did with the first Xbox. But they have built online in a meaningful way and the competition they have brought to the market place is great.'' (i like this side of sony)
''The PSP is as successful in numbers as PS2 – it tracks its numbers in a cumulative basis. It’s weakness, however, is its software. And that’s because developers, when it comes to placing bets, have to chose PS3 and 360, then Wii, then DS, maybe even PS2 before PSP.''
''we don’t have the $50m dollars to spend on securing exclusive content – and we’d much rather put that money not into securing an exclusive but developing another innovative game like LittleBigPlanet.''
''will comment on the sales figures for PS3. In recent weeks we have outsold 360 in countries like Germany and France, and we’re outselling Xbox and Nintendo about eight to one in Russia. So, overall, while we have sold a lot less than Nintendo – who have done outstandingly well of course – I am confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360. Sales for PS3 are on track and where we want to be for the financial year. ''
nintendo fanboy, but the good kind
proud soldier of nintopia
