http://kotaku.com/5106854/new-xbox-experience-brought-a-jump-in-online-sales-to-live

Since the launch of the New Xbox Experience, the avatar-friendly, Xbox Live redesign, sales on the Xbox 360's Live marketplace have as much as tripled, Aaron Greenberg, group product manager for Xbox 360 said today.

Xbox LIVE Marketplace sales have been up week over week since the New Xbox Experience hit three weeks ago, with movie downloads increasing 49 percent and TV episode downloads up 30 percent the week after launch. And, Greenberg said, Xbox LIVE Arcade sales almost tripled in the first week after the New Xbox Experience launch.

"We are seeing it as a sustained increase," Greenberg said.

Some games saw a bigger impact to sales than others did. In particular, Arcade titles Uno and A Kingdom for Keflings, both of which support in-game avatar use, saw tremendous jumps in sales.

"I think we are bringing a much broader audience into the experience," Greenberg said. "We've made the Xbox easier to navigate and that's resulted in people buying new content."

"We'll see over time how that plays out."

The new Xbox interface, which was rolled out on Nov. 19, comes as Xbox Live membership hits an all time high, currently more than 14 million active members online.

Those members, Greenberg said, are also much more active than they used to be. The number of new friends added per Xbox LIVE member has risen by 33 percent, since Nov. 19, and over the past year the average number of unique visitors to Live every day has risen 66 percent.

Sweet!!! I just bought Braid :)

I hope LIVE subscriptions grow a lot.

http://majornelson.com/Default.aspx

A look at a few post-NXE Xbox LIVE stats

With the NXE launch behind us and the Holiday right around the corner a few data points just landed in my inbox that I though you might find interesting: 

• If LIVE were a U.S. city, it would be the largest city with over 14-million members. The equivalent of New York City, Los Angeles and Chicago combined.
• Since the New Xbox Experience launched on Nov. 19 the number of new friends added per Xbox LIVE member has risen by 33%.
• Xbox LIVE is not just games: With more than 45 global network and studio partners, and Netflix in the U.S., we offer more than 30,000 movies, TV episodes and music videos in both high and standard definition.
• In the past year the average number of unique visitors to Xbox LIVE each day has risen 66%
• Movie downloads increased 49% and TV episode downloads were up 30% the week after launch
• Xbox LIVE Arcade sales almost tripled in the first week after the New Xbox Experience launched
• Avatar-specific titles like A Kingdom for Keflings registered the second-best first week of performance ever
• UNO which was updated to include in-game Avatars, saw a 650% increase in sales in just one day

So all in all….pretty good numbers. It will be interesting to see what happens over the next few weeks.

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Here is some stuff that Major Nelson posted.

There was this exact thread 1 year ago to the day, except that it was

"Rise in hardware sales brought a jump in online sales"

I don't know that we can say it was caused by the NXE

You are correct.  They are trying to justify their overhaul.  I find the NXE to be incredibly great, but I doubt that is is causing all of these increases as they say.  It is good that these increases are happening for XBox Live though.

If it brings increased sales to Undertow, I will be satisfied.