As reported yesterday, Sony's new Bravia ad will feature the world's largest zoetrope, a 10m tribute to those Olde-Tyme Rotational Animation Dee-vices displayed in local children's museums. You know, with the horses? Here's a video.
Sony is using this 174-year-old technology to draw attention to the new Bravias' MotionFlow interpolation technology, which guesstimates new frames between existing ones, smoothing out high-speed footage and bringing the display up to a massive 200Hz.
Weighing over 10 tons and spinning at about 25MPH, the so-called Bravia-drome can be seen above displaying Brazilian soccer player Kaka juggling the ball around a bit, but Geek.com claims that the ad was filmed using "a huge crew and tons of extras", so the end product will probably be pretty spectacular. [Sony, Geek—Thanks, Joel]
