First there was this:

http://criminalcrackdown.blogspot.com/2007/07/big-announcement-coming-friday.html

...well big announcement for ME. It's not like I'll be revealing what game we've been working on, stuff like that. Well actually, I will be able to talk a little bit about ONE of the games for the first time...

But that came with this:

 ps. Just FYI, the game alot of you guys seems to think we are working on, we are not. Sorry to dissapoint :(

Then there was this:

http://boards.1up.com/zd/board/message?board.id=games&thread.id=267415&view=by_date_ascending&page=1

Sam Kennedy of 1up.com:

So I was chatting with Ryan earlier about this week's 1up show and he told me about something on it that blew me away. I'm not going to spoil it, but I guarantee this will have everyone talking come friday. Look forward to it.

Followed by this later on:

Hrmmm, I have some unfortunate news. There were two surprises that I was referring to, and unfortunately, one is not going to make it into the show -- it was something that both PS3 and 360 fans would be into though. I hate to do this, but you'll just have to wait a bit longer for it. I think you'll still really, really enjoy the show, and I do hope you like the one big new look we lined up, but I'm sorry we couldn't deliver on everything I'd referred to.
 
And to anyone thinking that this was some lame attempt at building up hype and then not delivering, trust me, it wasn't -- that does us absolutely no good. All I can say is, stay tuned for some cool stuff in the next few weeks. There's a really big game coming sooner than you think.

And then there was this:

Sam Kennedy on Neogaf.com forums:

It is good news for the PS3. You'll see a lot more of a game that you haven't before plus some other really cool tidbits. Now that it's wrapped, I can tell you it's a really great show.

The Jaffe thing could be totally unrelated to the 1up show thing, but it could be connected too. Any guesses? 1up assures that it won't be disappointing and it is big enough to get excited about before hand lol...

Edit: and now this from mr. Kennedy on the neogaf forums again:

But to those of you wondering if it was related to the Jaffe thing, it wasn't.

That stuff is true, though. His new Utah studio is is the Calling All Cars team and they're going to be using the Calling All Cars/Warhawk engine for their first PSN game.

Interesting... 

lol made another post by mistake instead of editing it into the original so I had to delete and move it to the OP :P

Sony took over konami and Kojima plans MGS 5-9, only on PS3

what that be big news.

Personally, I expect this will ammount to nothing ...

Truely big announcments are not typically made on arbitrary Fridays and predicted on message boards and blogs.

Dark Cloud 3,FFXIII is complete,GTAIV is PS3 exclusive again,DMC4 is PS3 exclusive again,Sony lowers the price of PS3 to $299 and it sells out everywhere.We could speculate all day and not once get the right answer.

Pfft... better not be The Agency again, man I'll be pissed if it is.

It's nothing like that it's info on a game seen before that is coming out much sooner than expected.

It sounds like an exclusive scoop for 1up. The reason it's on friday is because the show is on friday. If it is exclusive info then it's on something important about a relatively big game at least.