McCain has been America's celebrity POW, celebrity senator, and celebrity maverick for decades. He was a media darling. First sitting senator to host SNL. The media ate out of his hands his whole career. When he said Chelsea Clinton was ugly because Janet Reno was her father, most media outlets refused to reprint the joke, and just said "McCain said a bad joke and had to apologize to the president."
If he won, the media would've been right back in his lap, same as they did for Bush until he proved how retarded he was and ruined every single aspect of the country. The media fed us Bush's lies about WMD's and actually got a majority of Americans to think Iraq had something to do with 9/11.
The media sucks up to new presidents to get access, and it takes some big screwups for them to turn on you.
But seriously, let it go, or call a Waaambulance.
EDIT: Oh, and I forgot to mention McCain's joke about a woman enjoying being raped. If that had more media coverage, McCain would've been hurting even more with the female vote. But instead, Al Franken's rape jokes were all over the news in Minnesota, when writing jokes was his fucking job.