http://spong.com/feature/10109618?cb=655
Spong interview with Reeves its quite interesting.
About European Price cut
"What happens is – and we’re not arrogant about it; we just have the stats – if you drop the price in the summer, the sales rate goes up for a couple of weeks, because there’s not much demand out there, and then the sales rate comes down again until you get to the end of September/the beginning of October, and it all starts to heat up. We’ve had more success doing that either earlier in the year, in March, or later in the year, but doing it in the summer just hasn’t worked for us. We’ve tended to do these starter or value-added packs, and people have come out and said: “You know, that’s not bad”. That keeps us going in the summer. But we realised we had to – to use an old Chris Deering expression – take some air out of the tyres to get to the next level."
About new IPs
"They haven’t been announced, but I’ll give you the thought process. We have now every quarter something called Gameshow where we all get together globally and look at what Worldwide Studios are producing.
Now, we don’t see every game at every session, but every session, we see five or six new IPs which we can rate. I can, hand on heart, say that there are six or seven such games, coming in the next 18 months, which are absolutely spectacular.
There are some that are very emotional – one of the objectives we gave Phil (Harrison) is to make people cry. We know that in the middle and the back end of next year, these are going to come out and people will say: “I have never seen anything like that before”. We just have to be a little bit patient – there will be more God of Wars and so on.
What has been remarkable is that there was a crash programme to put games on the PlayStation Network – LittleBigPlanet was originally designed for that. We’ll see that some of them will be online, but some will be done as full-blown games. We started that over three years ago."
